{"id":1134,"date":"2014-01-21T17:06:50","date_gmt":"2014-01-21T06:06:50","guid":{"rendered":"http:\/\/blog.panicola.com\/?p=1134"},"modified":"2014-01-21T17:13:40","modified_gmt":"2014-01-21T06:13:40","slug":"dh-getting-serious-on-healthy-food-policy","status":"publish","type":"post","link":"https:\/\/blog.panicola.com\/?p=1134","title":{"rendered":"DH getting serious on healthy food policy"},"content":{"rendered":"<ul>\n<li>\u00a0getting rid of guilt lanes at supermarket checkouts<\/li>\n<li>removal of confectionery and soft drinks from gondola ends<\/li>\n<li>voluntary code to limit marketing (incl. use of cartoon characters) of HFSS to children<\/li>\n<li>Lidl trials of juices and fresh fruit in checkouts attracted 20% higher footfall<\/li>\n<li><span style=\"color: #000000; font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif; font-size: 15px; line-height: 20px;\">a new pilot scheme in a\u00a0<\/span><a class=\"intextlink\" style=\"color: #005689; text-decoration: underline; font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif; font-size: 15px; line-height: 20px;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/supermarkets\/morrisons\/\" rel=\"intextlink_0\">Morrisons<\/a><span style=\"color: #000000; font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif; font-size: 15px; line-height: 20px;\">\u00a0store in Salford, using cardboardboard cut-outs of local GPs in the fresh produce aisles delivered a 20% rise in the sales of fresh fruit and a 30% uplift for\u00a0<\/span><a class=\"intextlink\" style=\"color: #005689; text-decoration: underline; font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif; font-size: 15px; line-height: 20px;\" href=\"http:\/\/www.thegrocer.co.uk\/fmcg\/chilled-and-frozen\/frozen\/\" rel=\"intextlink_8\">frozen<\/a><span style=\"color: #000000; font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif; font-size: 15px; line-height: 20px;\">\u00a0fruit.<\/span><\/li>\n<\/ul>\n<p>Tip:\u00a0<a href=\"http:\/\/www.foodpolitics.com\/2014\/01\/how-to-get-people-to-buy-healthier-food-cardboard-cutouts\/\">http:\/\/www.foodpolitics.com\/2014\/01\/how-to-get-people-to-buy-healthier-food-cardboard-cutouts\/<\/a><\/p>\n<p>Source:\u00a0<a href=\"http:\/\/www.thegrocer.co.uk\/topics\/dh-wants-new-deal-to-tackle-unhealthy-food-promotions\/353654.article\">http:\/\/www.thegrocer.co.uk\/topics\/dh-wants-new-deal-to-tackle-unhealthy-food-promotions\/353654.article<\/a><\/p>\n<div class=\"story_title\" style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 10px; line-height: normal;\">\n<h1 style=\"border-width: 3px 0px 0px; border-top-style: solid; border-top-color: #000000; list-style: none; margin-bottom: 25px; padding: 0px; font-family: ff-unit-slab-web, ff-unit-slab-web-1, ff-unit-slab-web-2, 'Lucida Grande', 'Lucida Sans Unicode', Arial, Helvetica, sans-serif; font-size: 4.5em; line-height: 50px;\">DH wants new Responsibility Deal measures to tackle unhealthy food promotions<\/h1>\n<\/div>\n<p class=\"byline\" style=\"border: 0px; list-style: none; margin-bottom: 15px; padding: 0px 0px 7px; font-size: 1.4em; line-height: 15px; font-family: ff-unit-web, ff-unit-web-1, ff-unit-web-2, 'Lucida Grande', 'Lucida Sans Unicode', Arial, Helvetica, sans-serif; color: #999999;\"><span class=\"date\">18 Jan 2014<\/span>\u00a0|\u00a0<span class=\"author\" style=\"margin-left: 5px;\">By\u00a0<a style=\"color: #005689;\" href=\"http:\/\/www.thegrocer.co.uk\/ian-quinn\/270.bio\">Ian Quinn<\/a><\/span><\/p>\n<div class=\"pageOptions\" style=\"clear: both; margin-bottom: 15px; margin-top: 15px; padding: 4px 15px; min-height: 1px; background-color: #eaeaea; color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 10px; line-height: normal;\"><img decoding=\"async\" style=\"font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif; font-size: 1.5em; line-height: 20px; background-color: #ffffff; list-style: none; margin: 0px; padding: 0px; display: block; width: 420px;\" alt=\"Health cutout\" src=\"http:\/\/www.thegrocer.co.uk\/Pictures\/420xAny\/0\/1\/4\/39014_health-cutout.jpg\" \/><\/div>\n<div class=\"section_twocolumn\" style=\"color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 10px; line-height: normal;\">\n<div class=\"section_column1\" style=\"float: left; width: 420px; border-right-width: 1px; border-right-style: solid; border-right-color: #d2d2d2; padding-right: 9px;\">\n<div class=\"inline_image  image_size_full\" style=\"margin: 0px auto 10px; width: 420px;\" data-attachment=\"39014\">\n<p class=\"inline_caption\" style=\"border: 0px; list-style: none; margin-bottom: 0px; padding: 0px; font-size: 1.2em; line-height: 15px; color: #666666;\">Cardboard cut-outs of local GPs convinced Salford shoppers to buy 20% more fresh fruit<\/p>\n<\/div>\n<p style=\"border: 0px; list-style: none; margin-bottom: 15px; padding: 0px; font-size: 1.5em; line-height: 20px; font-family: ff-meta-serif-web-pro, 'Meta Serif OT Book', Georgia, Times, serif;\">The government has given\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/supermarkets\/\" rel=\"intextlink_6\">retailers<\/a>\u00a0and\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/suppliers\/\" rel=\"intextlink_7\">suppliers<\/a>\u00a0a \u201cshort window of time\u201d to agree a voluntary clampdown on the promotion of foods high in fat, salt or sugar as it prepares to launch a new strategy to fight childhood\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/topics\/health\/\" rel=\"intextlink_2\">obesity<\/a>\u00a0in the spring.<\/p>\n<p>The DH claims\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/supermarkets\/\" rel=\"intextlink_5\">supermarkets<\/a>\u00a0and suppliers can supply the final piece in the jigsaw in its\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/topics\/health\/\" rel=\"intextlink_10\">Responsibility Deal<\/a>\u00a0if they support a raft of proposals, including getting rid of \u201cguilt lanes\u201d at checkouts and the removal of sweets and sugary fizzy drinks from gondola ends. It is also planning a new voluntary code to limit the marketing of HFSS products to children. Talks before Christmas between\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/topics\/health\/\" rel=\"intextlink_3\">health<\/a>\u00a0secretary Jeremy Hunt, health minister Jane Ellison and CEOs of suppliers and all the major supermarkets focused on protecting children from obesity and Ellison said she was \u201chopeful\u201d they would result in a \u201cpackage of measures\u201d. Dr Susan Jebb, chair of the Responsibility Deal food network, who was central to the talks, said: \u201cWe\u2019ve challenged them to think what they might do from a long and wide-ranging list of ideas. We\u2019re giving the industry a short window of time to come back with a response.\u201d She said pressure was growing on the government to regulate if companies failed to respond to the calls. With pressure on the DH reaching fever pitch in the wake of this week\u2019s alarmist reports, it wants a commitment to guarantee a minimum level of price and loyalty promotions for healthier options, the banning of cartoon characters on packaging of HFSS foods and restrictions on online promotions. This week,\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/discounters\/\" rel=\"intextlink_4\">discounter<\/a>\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/discounters\/lidl\/\" rel=\"intextlink_1\">Lidl<\/a>\u00a0promised to roll out its \u2018Healthy Checkouts\u2019 concept &#8211; an initiative first trialled last year &#8211; replacing unhealthy items with fresh fruit and\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/fmcg\/drinks\/soft-drinks\/\" rel=\"intextlink_9\">juices<\/a>\u00a0at tills, claiming the trial stores attracted a 20% higher footfall. \u201cI think it\u2019s a bold move,\u201d said Jebb. \u201cWhat I find very encouraging is that they\u2019ve done it in response to what their customers want and I think it sends a powerful message to other retailers.\u201d \u201cThis is a huge opportunity for the industry to show that a voluntary strategy is the way to deal with the obesity crisis,\u201d she added. \u201cWe\u2019re tackling satfats, calories and salt, and the thing that would wrap it all up is something around promotions.\u201d Meanwhile it was revealed this week that a new pilot scheme in a<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/companies\/supermarkets\/morrisons\/\" rel=\"intextlink_0\">Morrisons<\/a>\u00a0store in Salford, using cardboardboard cut-outs of local GPs in the fresh produce aisles delivered a 20% rise in the sales of fresh fruit and a 30% uplift for\u00a0<a class=\"intextlink\" style=\"color: #005689; text-decoration: underline;\" href=\"http:\/\/www.thegrocer.co.uk\/fmcg\/chilled-and-frozen\/frozen\/\" rel=\"intextlink_8\">frozen<\/a>\u00a0fruit.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0getting rid of guilt lanes at supermarket checkouts removal of confectionery and soft drinks from gondola ends voluntary code to limit marketing (incl. use of cartoon characters) of HFSS to children Lidl trials of juices and fresh fruit in checkouts attracted 20% higher footfall a new pilot scheme in a\u00a0Morrisons\u00a0store in Salford, using cardboardboard cut-outs &hellip; <a href=\"https:\/\/blog.panicola.com\/?p=1134\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">DH getting serious on healthy food policy<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13,22,27],"tags":[],"class_list":["post-1134","post","type-post","status-publish","format-standard","hentry","category-healthy-habits","category-nutrition","category-policy","category-storytelling"],"_links":{"self":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1134"}],"version-history":[{"count":4,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1134\/revisions\/1138"}],"wp:attachment":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}