You CAN Predict the Future, and Influence It Too<\/h1>\n<\/header>\n\nby\u00a0BIG THINK EDITORS<\/a><\/div>\nFEBRUARY 13, 2014, 12:00 AM<\/div>\n<\/div>\n\n![\"Shutterstock_64061473\"](\"http:\/\/assets3.bigthink.com\/system\/idea_thumbnails\/54326\/headline\/shutterstock_64061473.jpg?1392241815\")
<\/div>\nWe are better than ever at making predictions – whether you\u2019re going to click, lie, buy or die, as\u00a0Eric Siegel<\/a>\u00a0puts it.<\/p>\nIn a lesson\u00a0on\u00a0Big Think Edge<\/a>, the only forum on\u00a0YouTube<\/a>\u00a0designed to help you get the skills you need to be successful in a rapidly changing world, Siegel, a former professor at Columbia University, shows how predictive analytics is “powered by the world’s most potent, booming unnatural resource: data.”<\/p>\nYou have been predicted \u2014 by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!”<\/p>\n\n\nAdvertising<\/div>\n<\/div>\n<\/div>\n<\/section>\nNetflix and Pandora predict the movies and music you will like. Online dating sites select possible matches for you based on your interests. Companies can predict whether you\u2019re going to default on your credit card statements and whether you\u2019re going to commit an act of fraud.<\/p>\n
So what do governments and companies do with this gold mine? In the video below, Siegel tells Big Think that these entities not only have the power to predict the future “but also to influence the future.” \u00a0And so can you.<\/p>\n
Sign up for a free trial subscription on\u00a0Big Think Edge<\/a>\u00a0and watch Siegel’s lesson here:<\/em><\/p>\nhttps:\/\/www.youtube.com\/watch?v=Kriiamz9KqQ<\/p>\n
\nReflection Questions\u00a0<\/em>
\n— Describe how your company is using predictive analytics to influence any operational decisions? Do you analyze who is likely to respond before initiating a marketing campaign? If not, how could this help streamline operations in your department?– How are predictive analytics at work in your life? Do you use Netflix or Pandora to predict movies or music you will like? Have you used an online dating site that selects possible matches for you based on your interests? How has this worked out for you?<\/p>\n— Is the use of predictive analysis exposing people to other people, entertainment, or services that more accurately match their interests or is it pigeonholing people by suggesting things they may like based only on a limited amount of information on previous decisions they’ve made?<\/p>\n<\/div>\n
For expert video content to inspire, engage and motivate your employees, visit\u00a0Big Think\u00a0Edge<\/a>.\u00a0<\/em><\/div>\n<\/div>\nWatch the video below and sign up for your free trial to Big Think Edge today.\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Predictive analytics is “powered by the world’s most potent, booming unnatural resource: data.” You have been predicted \u2014 by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” Great quotes from Eric Siegel. http:\/\/bigthink.com\/big-think-edge\/you-can-predict-the-future You CAN Predict the Future, and Influence It Too by\u00a0BIG THINK … Continue reading the world’s most potent, booming unnatural resource: data<\/span>
<\/div>\nWe are better than ever at making predictions – whether you\u2019re going to click, lie, buy or die, as\u00a0Eric Siegel<\/a>\u00a0puts it.<\/p>\n In a lesson\u00a0on\u00a0Big Think Edge<\/a>, the only forum on\u00a0YouTube<\/a>\u00a0designed to help you get the skills you need to be successful in a rapidly changing world, Siegel, a former professor at Columbia University, shows how predictive analytics is “powered by the world’s most potent, booming unnatural resource: data.”<\/p>\n You have been predicted \u2014 by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!”<\/p>\n Netflix and Pandora predict the movies and music you will like. Online dating sites select possible matches for you based on your interests. Companies can predict whether you\u2019re going to default on your credit card statements and whether you\u2019re going to commit an act of fraud.<\/p>\n So what do governments and companies do with this gold mine? In the video below, Siegel tells Big Think that these entities not only have the power to predict the future “but also to influence the future.” \u00a0And so can you.<\/p>\n Sign up for a free trial subscription on\u00a0Big Think Edge<\/a>\u00a0and watch Siegel’s lesson here:<\/em><\/p>\n https:\/\/www.youtube.com\/watch?v=Kriiamz9KqQ<\/p>\n — Is the use of predictive analysis exposing people to other people, entertainment, or services that more accurately match their interests or is it pigeonholing people by suggesting things they may like based only on a limited amount of information on previous decisions they’ve made?<\/p>\n<\/div>\n Watch the video below and sign up for your free trial to Big Think Edge today.\u00a0<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Predictive analytics is “powered by the world’s most potent, booming unnatural resource: data.” You have been predicted \u2014 by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” Great quotes from Eric Siegel. http:\/\/bigthink.com\/big-think-edge\/you-can-predict-the-future You CAN Predict the Future, and Influence It Too by\u00a0BIG THINK … Continue reading the world’s most potent, booming unnatural resource: data<\/span>
\n— Describe how your company is using predictive analytics to influence any operational decisions? Do you analyze who is likely to respond before initiating a marketing campaign? If not, how could this help streamline operations in your department?– How are predictive analytics at work in your life? Do you use Netflix or Pandora to predict movies or music you will like? Have you used an online dating site that selects possible matches for you based on your interests? How has this worked out for you?<\/p>\n