{"id":1444,"date":"2014-02-18T12:46:45","date_gmt":"2014-02-18T01:46:45","guid":{"rendered":"http:\/\/blog.panicola.com\/?p=1444"},"modified":"2014-02-18T12:46:45","modified_gmt":"2014-02-18T01:46:45","slug":"wearables-snapshot","status":"publish","type":"post","link":"https:\/\/blog.panicola.com\/?p=1444","title":{"rendered":"Wearables snapshot&#8230;"},"content":{"rendered":"<p>A market snapshot of wearables&#8230; useful for presentations.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"CqFvIQHAXV\"><p><a href=\"https:\/\/techcrunch.com\/2014\/02\/14\/state-of-the-early-wearables-world\/\">Want A Neat Overview Of What&#8217;s Going On In Wearables? Point Your Eyes Right Here&#8230;<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Want A Neat Overview Of What&#8217;s Going On In Wearables? Point Your Eyes Right Here&#8230;&#8221; &#8212; TechCrunch\" src=\"https:\/\/techcrunch.com\/2014\/02\/14\/state-of-the-early-wearables-world\/embed\/#?secret=zXCoW9BZCy#?secret=CqFvIQHAXV\" data-secret=\"CqFvIQHAXV\" width=\"474\" height=\"267\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<header>\n<h1>Want A Neat Overview Of What\u2019s Going On In Wearables? Point Your Eyes Right Here\u2026<\/h1>\n<div>\n<div>Posted\u00a0<time datetime=\"2014-02-14\">Feb 14, 2014<\/time>\u00a0by\u00a0<a title=\"Posts by Natasha Lomas\" href=\"http:\/\/techcrunch.com\/author\/natasha-lomas\/\" rel=\"author\">Natasha Lomas<\/a>\u00a0(<a href=\"http:\/\/twitter.com\/riptari\" rel=\"external\">@riptari<\/a>)<\/div>\n<div><\/div>\n<\/div>\n<div>\n<h4>Former Groupon Product SVP Jeff Holden Joins Uber As Chief Product\u00a0Officer<\/h4>\n<\/div>\n<\/header>\n<div>\n<div>\n<div>\n<div><img decoding=\"async\" alt=\"\" src=\"http:\/\/tctechcrunch2011.files.wordpress.com\/2014\/02\/11458013345_461f340ca7_z.jpg?w=640\" \/>Wearables are so hot right now.\u00a0Apple\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/01\/31\/apple-ios-8-iwatch-health-medical-tracking\/\">iWatch rumours are in rude health<\/a>. Google is<a href=\"https:\/\/www.theinformation.com\/Next-on-Googles-Shopping-List-Wearable-Devices\" target=\"_blank\">apparently looking<\/a>\u00a0(beyond\u00a0<a href=\"http:\/\/techcrunch.com\/tag\/google-glass\/\">Glass<\/a>) at picking up and strapping onto its business\u00a0<a href=\"http:\/\/techcrunch.com\/2013\/08\/31\/google-acquires-wimm-labs\/\">another<\/a>startup in the wearables space (guesses for which in the comments pls).<\/p>\n<p>Jawbone, maker of the UP fitness tracker bangle (and apparently\u00a0<em>not<\/em>\u00a0the company in Google\u2019s Glassy sights), is\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/02\/13\/jawbone-has-a-600m-revenue-run-rate-as-it-paces-to-ipo\/\">running sweat-free towards an IPO<\/a>.\u00a0Action camera maker GoPro \u2014 ok, not technically a wearables company but the point of its cameras are that they are, y\u2019know,\u00a0<em><a href=\"http:\/\/www.youtube.com\/watch?v=muGetZqVvOI\" target=\"_blank\">wearable<\/a><\/em>\u00a0\u2014 has already\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/02\/07\/gopro-files-for-ipo-as-the-action-camera-maker-prepares-to-go-public\/\">filed for one<\/a>.\u00a0Smartwatch maker\u00a0Pebble has\u00a0<a href=\"http:\/\/www.crunchbase.com\/company\/pebble\" target=\"_blank\">raised a tonne of money<\/a>\u00a0since 2012, first via\u00a0<a href=\"http:\/\/techcrunch.com\/2012\/04\/17\/pebble-smart-watch-raises-over-3m-on-kickstarter-after-asking-for-only-100k\/\">Kickstarter<\/a>\u00a0and then, off the back of its snowballing crowdfunder,\u00a0<a href=\"http:\/\/techcrunch.com\/2013\/05\/16\/pebble-nabs-15m-in-funding-outs-pebblekit-sdk-and-pebble-sports-api-to-spur-smartwatch-app-development\/\">from VC checkbooks<\/a>.<\/p>\n<p>Even though the genuine usefulness of bits of technology that you strap to your person still has\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/01\/12\/ces-2014-wearables\/\">a lot of proving to do<\/a>\u00a0\u2013 vs the intrusion (both visual, with a lot of these early devices being best described as\u00a0<em>uuuuuuuugggglllyyy<\/em>; and, more importantly, the\u00a0<a href=\"http:\/\/techcrunch.com\/2013\/07\/05\/how-health-trackers-could-reduce-sexual-infidelity\/\">sensitive personal data<\/a>\u00a0being captured and monetized) \u2013\u00a0it\u2019s the big huge lucrative potential that\u2019s exciting makers and investors.<\/p>\n<p>Mature Western markets are\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/02\/13\/smartphones-outsell-dumb-phones-globally\/\">saturated with smartphones<\/a>\u00a0\u2014 ergo step forward sensor-stuffed wearables as the next growth engine for device makers. Devices whose literal positioning on our bodies enables them to gather far more intimate data on the lives and (physical) habits of users than previous generations of consumer mobiles. If only we can be persuaded to wear this stuff.<\/p>\n<p>Yesterday analyst\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/02\/12\/wearables-market-heating-up\/\">Canalys suggested<\/a>\u00a02014 will be the year for the wearables category becomes a \u201ckey consumer technology\u201d \u2014 with more\u00a0than 17 million wearable bands (alone) forecast to ship this year, rising to 23 million by 2015, and more than 45 million by 2017.<\/p>\n<p>So that\u2019s only wearable tech targeting the wrist, such as the Fitbit fitness tracker and Samsung\u2019s Galaxy Gear smartwatch \u2014 it does not include devices aiming to squat on other body-parts (such as Google Glass). In short: tech makers gonna put a smart ring on it. Many are already trying.<\/p>\n<p>On the \u2018who is already making what\u2019 front, wearable tech research and consulting firm Vandrico has put together this\u00a0<a href=\"http:\/\/vandrico.com\/database\" target=\"_blank\">neat overview<\/a>\u00a0of the space \u2014 tracking the number of devices in existence; areas of market focus; and even which parts of the body are being targeted most.<\/p>\n<p>(The most popular anatomical target for wearables is the wrists, since you\u2019re curious \u2014 with 56 devices vying for that small patch of flesh; followed by the head, with 34 devices wanting to cling to it. On the flip side, the least popular body part for wearables thus far is apparently the hand, with just\u00a0<a href=\"http:\/\/vandrico.com\/device-categories\/location\/hand\" target=\"_blank\">two devices listed<\/a>, although the data doesn\u2019t delve into the crotch region, so, yeah, there\u2019s there too. Makers apparently not falling over themselves to fashion iCodpieces\u2026).<\/p>\n<p>According to Vandrico, there are some 115 wearables in play already; with an average selling price of $431; and with lifestyle, fitness and medical being the most popular market areas targeted (in that order).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"wearables\" src=\"http:\/\/tctechcrunch2011.files.wordpress.com\/2014\/02\/screen-shot-2014-02-14-at-11-05-46.png?w=618&amp;h=475\" width=\"618\" height=\"475\" \/><\/p>\n<p>The researcher has also taken the time to list and profile every single one of the 115 wearables it reckons are currently in play, so you don\u2019t have to \u2014 from\u00a0<a href=\"http:\/\/vandrico.com\/device\/3l-labs-footlogger\" target=\"_blank\">3L Labs Footlogger<\/a>\u00a0to the\u00a0<a href=\"http:\/\/vandrico.com\/device\/zte-bluewatch\" target=\"_blank\">ZTE Bluewatch<\/a>\u00a0(another mobile maker doing a smartwatch, who knew?).<\/p>\n<p>Or at least all of the wearables its research has turned up. It\u2019s asking for submissions for missing devices so it can keep expanding this database. (I\u2019m going to throw the\u00a0<a href=\"http:\/\/techcrunch.com\/2014\/01\/08\/the-fin-is-a-bluetooth-ring-that-turns-your-hand-into-the-interface\/\">Fin<\/a>\u00a0into the ring on that front.)<\/p>\n<p>Click\u00a0<a href=\"http:\/\/vandrico.com\/database\" target=\"_blank\">here<\/a>\u00a0to check out \u2014 and start quantifying \u2014 the data for yourself.<\/p>\n<p>[<a href=\"http:\/\/www.flickr.com\/photos\/intelfreepress\/11458013345\/sizes\/z\/in\/photolist-isvjbe-gVcwCP-hGR8Ei-9rV89B-bLHrwi-cwTLBo-eckTDp-cFgtEN\/\" target=\"_blank\">Image<\/a>\u00a0by\u00a0<a href=\"http:\/\/www.flickr.com\/photos\/intelfreepress\/\" target=\"_blank\">IntelFreePress<\/a>\u00a0via Flickr]<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A market snapshot of wearables&#8230; useful for presentations. Want A Neat Overview Of What&#8217;s Going On In Wearables? Point Your Eyes Right Here&#8230; Want A Neat Overview Of What\u2019s Going On In Wearables? Point Your Eyes Right Here\u2026 Posted\u00a0Feb 14, 2014\u00a0by\u00a0Natasha Lomas\u00a0(@riptari) Former Groupon Product SVP Jeff Holden Joins Uber As Chief Product\u00a0Officer Wearables are &hellip; <a href=\"https:\/\/blog.panicola.com\/?p=1444\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Wearables snapshot&#8230;<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,26,13,4,3],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-data-saving-lives","category-entrepreneurship","category-facts-data-points","category-nutrition","category-quantified-self","category-rapid-learning-health-systems"],"_links":{"self":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1444"}],"version-history":[{"count":2,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":1446,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1444\/revisions\/1446"}],"wp:attachment":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}