{"id":1509,"date":"2014-02-24T12:33:03","date_gmt":"2014-02-24T01:33:03","guid":{"rendered":"http:\/\/blog.panicola.com\/?p=1509"},"modified":"2014-02-24T12:33:03","modified_gmt":"2014-02-24T01:33:03","slug":"stealth-sugar-reduction-is-best","status":"publish","type":"post","link":"https:\/\/blog.panicola.com\/?p=1509","title":{"rendered":"stealth sugar reduction is best!!??"},"content":{"rendered":"

\u201cStealth reduction for foods is the best way for manufacturers to retain their consumer base as consumers are for the most part unaware the recipe has changed \u2013 particularly as better-for-you products are less appealing due to the fact they are considered to have less flavor.\u201d<\/i><\/p>\n

Katharine Jenner, campaign director for Action on Sugar and CASH, told this site that the health world would recognize the strategy as\u00a0<\/span>\u201cunobtrusive reductions for the betterment of health\u201d.<\/i><\/p>\n

\u201cThe salt reduction campaign has, however, been so successful because the salt has been unobtrusively removed, meaning customers don’t have to read the labels and make a choice to eat less salt. Our view has always been these if people don’t like their food with less salt, they can always add it back in – whereas they can’t take it out.\u201d<\/i><\/p>\n

http:\/\/www.foodnavigator.com\/Market-Trends\/Stealth-reduction-the-best-option-for-sugar-in-confectionery-Euromonitor\/<\/span><\/p>\n

\u2018Stealth reduction\u2019 the best option for sugar in confectionery: Euromonitor<\/h1>\n
Post a comment<\/a><\/p>\n
\"\"<\/div>\n

By\u00a0Oliver Nieburg+<\/a><\/p>\n

17-Feb-2014<\/p>\n<\/div>\n

<\/div>\n
\"A<\/p>\n
A spoonful of sugar less could aid public health, but might it also put consumers off? Better not to tell them, says Euromonitor<\/div>\n<\/div>\n
\n

Related tags:\u00a0Sugar<\/a>,\u00a0Action on Sugar<\/a>,\u00a0Euromonitor<\/a><\/p>\n

Related topics:\u00a0Sugar, salt and fat reduction<\/a>,\u00a0Market Trends<\/a><\/p>\n<\/div>\n

\n

Confectioners should keep quiet about sugar reduction or risk irritating consumers, according to analysts at Euromonitor International.<\/p>\n

\n
\n

RELATED NEWS:<\/span><\/h4>\n
Action on Sugar: Campaign forms to cut sugar in confectionery<\/a><\/h5>\n
Stevia in Europe: PureCircle highlights emerging trends<\/a><\/h5>\n
Stevia: The Holy Grail or fail for chocolate?<\/a><\/h5>\n<\/div>\n<\/div>\n
<\/div>\n

In a recent\u00a0podcast<\/a>\u00a0, the research organization said that it expected confectionery to be one of the main targets for calls to reduce sugar as it was widely associated with high levels among consumers.<\/p>\n

Low-profile reduction<\/b><\/p>\n

Lauren Bandy, ingredients analyst at Euromonitor, said:\u00a0\u201cIt seems unlikely that manufacturers will launch low sugar variants again, simply because consumer demand would be low.\u201d<\/i><\/p>\n

She pointed to reduced sugar products launched by Cadbury\u2019s, Kit Kat and Haribo in the UK several years ago that were pulled due to low sales.<\/p>\n

\u00a0\u201cStealth reduction might be a better option for confectionery players,\u201d<\/i>\u00a0she said.<\/p>\n

\n
\n
Sugar in Confectionery<\/div>\n
<\/div>\n
\n

2.3m metric tons of sugar and bulk sweeteners were consumed in confectionery in 2013. The average consumer in Western Europe spent $120 on confectionery, equating to around 7.5 kilos of sugar, more than half of which was chocolate confectionery. Source: Euromonitor International.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Diana Cowland, health and wellness analyst at Euromonitor, added:\u00a0\u201cStealth reduction for foods is the best way for manufacturers to retain their consumer base as consumers are for the most part unaware the recipe has changed \u2013 particularly as better-for-you products are less appealing due to the fact they are considered to have less flavor.\u201d<\/i><\/p>\n

Is \u2018stealth reduction\u2019 underhanded?<\/b><\/p>\n

Sugar came under the spotlight at the start of the year after the group behind Consensus Action on Salt and Health (CASH) setup Action on Sugar, a group urging manufacturers to reduce sugar in products by 30-40% in the next three to five years.<\/p>\n

\u2018Stealth\u2019 is not a term favored by the campaign as it says it has negative connotations. \u00a0Katharine Jenner, campaign director for Action on Sugar and CASH, told this site that the health world would recognize the strategy as\u00a0\u201cunobtrusive reductions for the betterment of health\u201d.<\/i><\/p>\n

\u201cIn our view, it is up to manufacturers to decide how to communicate any improvements to their food, they know their customers better than we do. \u201c<\/i><\/p>\n

\n
\n
Industry View<\/div>\n
<\/div>\n
\n

The US\u00a0National Confectionery Association (NCA) argues<\/a>\u00a0\u00a0that sugar is being unfairly demonized. The industry body recently said that its members would not reformulate products en mass as confections could fit into a healthy lifestyle. It aims to educate consumers how to enjoy confectionery in moderation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\u201cThe salt reduction campaign has, however, been so successful because the salt has been unobtrusively removed, meaning customers don’t have to read the labels and make a choice to eat less salt. Our view has always been these if people don’t like their food with less salt, they can always add it back in – whereas they can’t take it out.\u201d<\/i><\/p>\n

Euromonitor: Better-for-you switches off most consumers<\/b><\/p>\n

Euromonitor analyst Diana Cowland said that if the UK\u2019s salt reduction strategies were used as a reference, then products communicating reduced content put off consumers. Reduced salt packaged food in the UK recorded a constant value compound annual growth rate (CAGR) decline of 1.8% from 2008 to 2013 \u2013 equivalent to a \u00a37m ($11.7m) loss.<\/p>\n

Bandy said:\u00a0\u201cThe problem with removing sugar from confectionery is that it can lose its taste and texture, the factors that make the product indulgent and the ultimate reason why consumers buy confectionery in the first place.\u201d<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cStealth reduction for foods is the best way for manufacturers to retain their consumer base as consumers are for the most part unaware the recipe has changed \u2013 particularly as better-for-you products are less appealing due to the fact they are considered to have less flavor.\u201d Katharine Jenner, campaign director for Action on Sugar and … Continue reading stealth sugar reduction is best!!??<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-1509","post","type-post","status-publish","format-standard","hentry","category-healthy-habits","category-nutrition"],"_links":{"self":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1509"}],"version-history":[{"count":1,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1509\/revisions"}],"predecessor-version":[{"id":1510,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/1509\/revisions\/1510"}],"wp:attachment":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}