![\"Russia\"](\"http:\/\/www.springwise.com\/_assets\/img\/icons\/flags\/24\/russian_federation.png\")
<\/a><\/span>\u00a0![\"alttext\"](\"http:\/\/www.springwise.com\/img\/uploads\/2014\/06\/alfabank.png\" "\\"Russian")
<\/p>\n<\/div>\nTo take advantage of\u00a0Alfa-Bank\u2019s<\/a>\u00a0fitness account, and it\u2019s high interest rate of 6% per annum, users first need to sync their Jawbone, RunKeeper or Fitbit fitness tracker to the bank. Then, using the new Activity\u2122 software, the user decides how much their activity is worth. They can select for every step or meter they walk or run to transfer between 1 to 50 cents into the fitness savings account to enjoy the high interest rate. In essence, the more the user walks, sweats, and exercises, the more they\u2019ll save. The video below shows the initiative in action:<\/p>\n Created with Moscow-based advertising agency and marketing consultancy 42 Agency, the idea is already proving a hit with beta testers. How else could banks take a greater role in their customers\u2019 lives for the better?<\/p>\n Website:\u00a0www.activity.alfabank.ru\/Activity\/<\/a> Now we’re talking… very Russian, no mucking around… even if it was developed by an ad agency. Go team… http:\/\/www.springwise.com\/russian-bank-rewards-customers-sweat-higher-interest-rates\/ Russian bank rewards customers\u2019 sweat with higher interest rates The Alfa-Bank in Russia has created a new account with a high interest rate of 6% per annum, which users can only pay into by exercising … Continue reading Russian bank rewards customer exercise…<\/span>
\nContact:\u00a0activity@alfabank.ru<\/a><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"
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Russian bank rewards customers\u2019 sweat with higher interest rates<\/h1>\n
The Alfa-Bank in Russia has created a new account with a high interest rate of 6% per annum, which users can only pay into by exercising with a fitness tracker.<\/p>\n