{"id":2610,"date":"2015-01-26T08:24:16","date_gmt":"2015-01-25T21:24:16","guid":{"rendered":"http:\/\/blog.panicola.com\/?p=2610"},"modified":"2015-01-26T08:24:16","modified_gmt":"2015-01-25T21:24:16","slug":"creepy-data","status":"publish","type":"post","link":"https:\/\/blog.panicola.com\/?p=2610","title":{"rendered":"Creepy data"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>http:\/\/www.theguardian.com\/technology\/2014\/dec\/05\/when-data-gets-creepy-secrets-were-giving-away<\/p>\n<header class=\"content__head tonal__head tonal__head--tone-feature\n    \"><\/p>\n<div class=\"content__header tonal__header u-cf\">\n<div class=\"gs-container\">\n<div class=\"content__main-column\">\n<h1 class=\"content__headline js-score\">When data gets creepy: the secrets we don\u2019t realise we\u2019re giving away<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"tonal__standfirst u-cf\">\n<div class=\"gs-container\">\n<div class=\"content__main-column\">\n<div class=\"content__standfirst\" data-link-name=\"standfirst\" data-component=\"standfirst\">We all worry about digital spies stealing our data \u2013 but now even the things we thought we were happy to share are being used in ways we don\u2019t like. Why aren\u2019t we making more of a fuss?<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"content__main tonal__main tonal__main--tone-feature\">\n<div class=\"gs-container\">\n<div class=\"content__main-column content__main-column--article js-content-main-column\">\n<div class=\"js-football-tabs football-tabs content__mobile-full-width\"><\/div>\n<figure class=\"media-primary media-content\" data-component=\"image\">\n<div class=\"js-image-upgrade\" data-src=\"\/\/i.guim.co.uk\/static\/w-{width}\/h--\/q-95\/sys-images\/Guardian\/Pix\/pictures\/2014\/12\/5\/1417796849009\/ben-goldacre-illustration-012.jpg\"><img decoding=\"async\" class=\"maxed responsive-img\" src=\"http:\/\/i.guim.co.uk\/static\/w-620\/h--\/q-95\/sys-images\/Guardian\/Pix\/pictures\/2014\/12\/5\/1417796849009\/ben-goldacre-illustration-012.jpg\" alt=\"ben goldacre illustration data security\" \/><\/div><figcaption class=\"caption caption--main caption--img\"> We have few sound intuitions into what is safe and what is flimsy when it comes to securing our digital lives \u2013 let alone what is ethical and what is creepy. Photograph: Darrel Rees\/Heart Agency for the Guardian<\/figcaption><\/figure>\n<div class=\"content__meta-container js-football-meta u-cf\n\n    \"><\/p>\n<div class=\"media__body meta__body\">\n<div class=\"media__img meta__image\">\n<div class=\"byline-img\"><img decoding=\"async\" class=\"byline-img__img\" src=\"http:\/\/i.guim.co.uk\/static\/w-300\/h--\/q-95\/sys-images\/Guardian\/Pix\/pictures\/2014\/3\/13\/1394733734536\/BenGoldacre.png\" alt=\"Ben Goldacre\" \/><\/div>\n<\/div>\n<p class=\"byline\" data-link-name=\"byline\" data-component=\"meta-byline\"><a class=\"tone-colour\" href=\"http:\/\/www.theguardian.com\/profile\/bengoldacre\" rel=\"author\" data-link-name=\"auto tag link\">Ben Goldacre<\/a><\/p>\n<p class=\"content__dateline\"><time datetime=\"2014-12-06T04:30:04+1100\" data-timestamp=\"1417800604000\">Saturday 6 December 2014 <span class=\"content__dateline-time\">04.30 AEST<\/span><\/time><\/p>\n<div class=\"meta__extras\">\n<div class=\"meta__social\" data-component=\"share\">\n<p>It\u2019s easy to be worried about people simply spying on your confidential data. iCloud and Google+ have your intimate photos; Transport for London knows where your travelcard has been; Yahoo holds every email you\u2019ve ever written. We trust these people to respect our privacy, and to be secure. Often they\u00a0fail: celebrity photos <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.theguardian.com\/technology\/2014\/sep\/05\/apple-tightens-icloud-security-after-celebrity-nude-photo-hack\" data-link-name=\"in body link\" data-component=\"in-body-link\">are stolen<\/a>; emails are <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.theguardian.com\/us-news\/the-nsa-files\" data-link-name=\"in body link\" data-component=\"in-body-link\">shared with spies<\/a>; <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.theguardian.com\/world\/2014\/oct\/16\/-sp-revealed-whisper-app-tracking-users\" data-link-name=\"in body link\" data-component=\"in-body-link\">the confessional app Whisper is caught tracking the location of users<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content__article-body from-content-api js-article__body\" data-test-id=\"article-review-body\">\n<p>But these are straightforward failures of security. At the same time, something much more interesting has been happening. Information we have happily shared in\u00a0public is increasingly being used in ways that make us queasy, because our intuitions about security and privacy have failed to keep up with technology. Nuggets of personal information that seem trivial, individually, can now be aggregated, indexed and processed. When this happens, simple pieces of computer code can produce insights and intrusions that creep us out, or even do us harm. But most of us haven\u2019t noticed yet: for a lack of nerd skills, we are exposing ourselves.<\/p>\n<p>At the simplest level, even the act of putting lots of data in one place \u2013 and making it searchable \u2013 can change its accessibility. As a doctor, I have been to\u00a0the house of<a class=\" u-underline\" title=\"\" href=\"http:\/\/en.wikipedia.org\/wiki\/Compulsive_hoarding\" data-link-name=\"in body link\" data-component=\"in-body-link\">a newspaper hoarder<\/a>; as\u00a0a\u00a0researcher, I have been to the <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.bl.uk\/reshelp\/findhelprestype\/news\/newspapermoves\/index.html\" data-link-name=\"in body link\" data-component=\"in-body-link\">British\u00a0Library newspaper<\/a> archive. The\u00a0difference between the two is not the amount of information, but rather the index. I recently found myself in the quiet coach on a train, near a stranger shouting into her phone. Between London and York she shared her (unusual) name, her plan to move jobs, her plan to steal a client list, and her wish that she\u2019d snogged her boss. Her entire sense of privacy was predicated on an outdated model: none of what she\u00a0said had any special interest to the people in coach H. One tweet with her name in would have changed that, and been searchable for ever.<\/p>\n<p>An interesting side-effect of public data being indexed and searchable is that you only have to be sloppy once, for\u00a0your privacy to be compromised. <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.itproportal.com\/2011\/03\/30\/creepy-app-warns-end-privacy\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">The computer program Creepy<\/a> makes good fodder for panic. Put in someone\u2019s username from Twitter, or Flickr, and Creepy will churn through every photo hosting service it knows, trying to find every picture they\u2019ve ever posted. Cameras \u2013 especially phone cameras \u2013 often store the location where the picture was taken in the picture data. Creepy grabs all this geo-location data and puts pins on a map for you. Most of the time, you probably remember to get the privacy settings right. But if you get it wrong just once \u2013 maybe the first time you used a new app, maybe before your friend showed you how to change the settings \u2013 Creepy will find it, and your home is marked on a map. All because you tweeted a photo of something funny your cat did, in your kitchen.<\/p>\n<figure id=\"img-1\" class=\"element element-image img img--extended img--landscape fig--border fig--narrow-caption fig--has-shares\" data-media-id=\"82fb7d1aee721880c4e7f28fe1d1482c071a876c\"><a class=\"article__img-container js-gallerythumbs\" href=\"http:\/\/www.theguardian.com\/technology\/2014\/dec\/05\/when-data-gets-creepy-secrets-were-giving-away#img-1\" data-link-name=\"Launch Article Lightbox\" data-is-ajax=\"\"><img decoding=\"async\" class=\"gu-image\" src=\"http:\/\/i.guim.co.uk\/static\/w-620\/h--\/q-95\/sys-images\/Guardian\/Pix\/pictures\/2014\/12\/5\/1417796036986\/3acb3357-1957-4877-8b85-0c92562e2a55-620x372.jpeg\" alt=\"medical records\" width=\"620\" \/><i class=\"i i-expand-white\"><\/i><\/a><\/p>\n<div class=\"block-share block-share--article hide-on-mobile\" data-link-name=\"block share\"><a class=\"rounded-icon block-share__item block-share__item--facebook js-blockshare-link\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http%3A%2F%2Fgu.com%2Fp%2F44ve6%2Fsfb%23img-1&amp;ref=responsive\" target=\"_blank\" data-link-name=\"social facebook\"><i class=\"i\"><\/i><span class=\"u-h\">Facebook<\/span><\/a><a class=\"rounded-icon block-share__item block-share__item--twitter js-blockshare-link\" href=\"https:\/\/twitter.com\/intent\/tweet?text=When+data+gets+creepy%3A+the+secrets+we+don%E2%80%99t+realise+we%E2%80%99re+giving+away&amp;url=http%3A%2F%2Fgu.com%2Fp%2F44ve6%2Fstw%23img-1\" target=\"_blank\" data-link-name=\"social twitter\"><i class=\"i\"><\/i><span class=\"u-h\">Twitter<\/span><\/a><a class=\"rounded-icon block-share__item block-share__item--pinterest js-blockshare-link\" href=\"http:\/\/www.pinterest.com\/pin\/create\/button\/?description=When+data+gets+creepy%3A+the+secrets+we+don%E2%80%99t+realise+we%E2%80%99re+giving+away&amp;url=http%3A%2F%2Fwww.theguardian.com%2Ftechnology%2F2014%2Fdec%2F05%2Fwhen-data-gets-creepy-secrets-were-giving-away&amp;media=http%3A%2F%2Fstatic.guim.co.uk%2Fsys-images%2FGuardian%2FPix%2Fpictures%2F2014%2F12%2F5%2F1417796037829%2F3acb3357-1957-4877-8b85-0c92562e2a55-2060x1236.jpeg\" target=\"_blank\" data-link-name=\"social pinterest\"><i class=\"i\"><\/i><span class=\"u-h\">Pinterest<\/span><\/a><button class=\"meta-button block-share__item block-share__item--expand js-blockshare-expand u-h\" data-link-name=\"expand\"><i class=\"i i-ellipsis-black\"><\/i><span class=\"u-h\">expand<\/span><\/button><\/div><figcaption class=\" caption caption--img\"> <span class=\"element-image__caption\">Many people will soon be able to access their full medical records online \u2013 but some might get some nasty surprises.<\/span> <span class=\"element-image__credit\">Photograph: Sean Justice\/Getty<\/span><\/figcaption><\/figure>\n<p>Some of these services are specifically created to scare people about their leakiness, and nudge us back to common sense: PleaseRobMe.com, for example,<a class=\" u-underline\" title=\"\" href=\"http:\/\/mashable.com\/2010\/02\/17\/pleaserobme\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">checks to see if you\u2019re sharing your location publicly<\/a> on Twitter and FourSquare (with sadistic section headings such as \u201crecent empty homes\u201d and \u201cnew opportunities\u201d).<\/p>\n<p>Some are less benevolent. <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.cultofmac.com\/157641\/this-creepy-app-isnt-just-stalking-women-without-their-knowledge-its-a-wake-up-call-about-facebook-privacy\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">The Girls\u00a0Around Me<\/a> app took freely shared social data \u2013 intended to help friends get\u00a0together \u2013 and repurposed it for ruthless, data-driven sleaziness. Using FourSquare and Facebook data, it drew neat maps with the faces of nearby women pasted on. With your Facebook profile linked, I could research your interests before approaching you. Are all\u00a0the women visible on Girls Around Me willingly consenting to having their\u00a0faces mapped across bars or workplaces or at home \u2013 with links to their social media profiles \u2013 just by accepting the default privacy settings? Are they foolish to not foresee that someone might process this data and present them like products in a store?<\/p>\n<p>But beyond mere indexing comes an\u00a0even bigger new horizon. Once aggregated, these individual fragments of information can be processed and combined, and the resulting data can\u00a0give away\u00a0more about our character than our intuitions are able to spot.<\/p>\n<p>Last month the Samaritans launched a suicide app. The idea was simple: they monitor the tweets of people you follow, analyse them, and alert you if your friends seem to be making comments suggestive of very low mood, or worse. <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.theguardian.com\/society\/2014\/nov\/04\/samaritans-twitter-app-mental-health-depression\" data-link-name=\"in body link\" data-component=\"in-body-link\">A brief psychodrama ensued<\/a>. One camp were up in arms: this is intrusive, they said. You\u2019re monitoring mood, you need to ask permission before you send alerts about me to strangers. Worse, they said, it will be misused. People with bad intentions will monitor vulnerable people, and attack when their enemies are at their lowest ebb. And anyway, it\u2019s just creepy. On the other side, plenty of people couldn\u2019t even conceive of any misuse. This is clearly a beneficent idea, they said. And anyway, your tweets are public property, so any analysis of your mood is fair game. The Samaritans sided with the second team and said, to those worried about the intrusion: tough. Two weeks later they listened, and pulled the app, but the squabble illustrates how much we can disagree on the rights and wrongs around this kind of processing.<\/p>\n<p>The Samaritans app, to be fair, was crude, as many of these sites currently are:<a class=\" u-underline\" title=\"\" href=\"http:\/\/analyzewords.com\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">analyzewords.com<\/a>, for example, claims to spot personality characteristics by analysing your tweets, but the results are unimpressive. This may not last. Many people are guarded about their sexuality: but a paper from 2013 [<a class=\" u-underline\" title=\"\" href=\"http:\/\/www.pnas.org\/content\/110\/15\/5802.full.pdf+html\" data-link-name=\"in body link\" data-component=\"in-body-link\">pdf donwload<\/a>] looked\u00a0at the Facebook likes of 58,000 volunteers and found that, after generating algorithms by looking at the\u00a0patterns in this dataset, they were able to correctly discriminate between homosexual and heterosexual men 88%\u00a0of the time. Liking \u201cColbert\u201d and \u201cScience\u201d were, incidentally, among the\u00a0best predictors of high IQ.<\/p>\n<p>Sometimes, even when people have good intentions and clear permission, data analysis can throw up odd ethical quandaries. Recently, for example, the government has asked family GPs to produce a list of people they think are likely to die in the next year. In itself, this is a good idea: a flag appears on the system reminding the doctor to have a conversation, at the next consultation, about planning \u201cend of life care\u201d. In my day job, I spend a lot of time working on interesting uses of health data. My boss suggested that we could look at automatically analysing medical records in order to instantly identify people who are soon to die. This is also a good idea.<\/p>\n<p>But add in one final ingredient and the conclusion isn\u2019t so clear. We are entering an age \u2013 which we should welcome with open arms \u2013 when patients will finally have access to their own full medical records online. So suddenly we have a\u00a0new problem. One day, you log in to\u00a0your medical records, and there\u2019s a\u00a0new entry on your file: \u201cLikely to die in the next year.\u201d We spend a lot of time teaching medical students to be skilful around breaking bad news. A box ticked on your medical records is not empathic communication. Would we hide the box? Is that ethical? Or are \u201cderived variables\u201d such as these,\u00a0on a medical record, something doctors should share like anything else? Here, again, different people have different intuitions.<\/p>\n<figure id=\"img-2\" class=\"element element-image img img--extended img--landscape fig--border fig--narrow-caption fig--has-shares\" data-media-id=\"791c89dcb9906473ee4bb9660eb8c75a2a4eae29\"><a class=\"article__img-container js-gallerythumbs\" href=\"http:\/\/www.theguardian.com\/technology\/2014\/dec\/05\/when-data-gets-creepy-secrets-were-giving-away#img-2\" data-link-name=\"Launch Article Lightbox\" data-is-ajax=\"\"><img decoding=\"async\" class=\"gu-image\" src=\"http:\/\/i.guim.co.uk\/static\/w-620\/h--\/q-95\/sys-images\/Guardian\/Pix\/pictures\/2014\/12\/5\/1417795688836\/b91190db-e0ef-402f-a9d9-c074d3cb9423-620x372.jpeg\" alt=\"shopping centre\" width=\"620\" \/><i class=\"i i-expand-white\"><\/i><\/a><\/p>\n<div class=\"block-share block-share--article hide-on-mobile\" data-link-name=\"block share\"><a class=\"rounded-icon block-share__item block-share__item--facebook js-blockshare-link\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http%3A%2F%2Fgu.com%2Fp%2F44ve6%2Fsfb%23img-2&amp;ref=responsive\" target=\"_blank\" data-link-name=\"social facebook\"><i class=\"i\"><\/i><span class=\"u-h\">Facebook<\/span><\/a><a class=\"rounded-icon block-share__item block-share__item--twitter js-blockshare-link\" href=\"https:\/\/twitter.com\/intent\/tweet?text=When+data+gets+creepy%3A+the+secrets+we+don%E2%80%99t+realise+we%E2%80%99re+giving+away&amp;url=http%3A%2F%2Fgu.com%2Fp%2F44ve6%2Fstw%23img-2\" target=\"_blank\" data-link-name=\"social twitter\"><i class=\"i\"><\/i><span class=\"u-h\">Twitter<\/span><\/a><a class=\"rounded-icon block-share__item block-share__item--pinterest js-blockshare-link\" href=\"http:\/\/www.pinterest.com\/pin\/create\/button\/?description=When+data+gets+creepy%3A+the+secrets+we+don%E2%80%99t+realise+we%E2%80%99re+giving+away&amp;url=http%3A%2F%2Fwww.theguardian.com%2Ftechnology%2F2014%2Fdec%2F05%2Fwhen-data-gets-creepy-secrets-were-giving-away&amp;media=http%3A%2F%2Fstatic.guim.co.uk%2Fsys-images%2FGuardian%2FPix%2Fpictures%2F2014%2F12%2F5%2F1417795689433%2Fb91190db-e0ef-402f-a9d9-c074d3cb9423-2060x1236.jpeg\" target=\"_blank\" data-link-name=\"social pinterest\"><i class=\"i\"><\/i><span class=\"u-h\">Pinterest<\/span><\/a><button class=\"meta-button block-share__item block-share__item--expand js-blockshare-expand u-h\" data-link-name=\"expand\"><i class=\"i i-ellipsis-black\"><\/i><span class=\"u-h\">expand<\/span><\/button><\/div><figcaption class=\" caption caption--img\"> <span class=\"element-image__caption\">Many shopping centres can now use your mobile data to track you as you walk from shop to shop.<\/span> <span class=\"element-image__credit\">Photograph: Christian Sinibaldi\/Guardian<\/span><\/figcaption><\/figure>\n<p>Then there\u2019s the information you didn\u2019t know you were leaking. Every device with Wi-Fi has a unique \u201cMAC address\u201d, which is broadcast constantly as long as wireless networking is switched on. It\u2019s\u00a0a boring technical aspect of the way Wi-Fi works, and you wouldn\u2019t really care if anyone saw your MAC address on\u00a0the airwaves as you walk past their router. But again, the issue is not the leakiness of one piece of information, but rather the ability to connect together a thread. Many shops and shopping centres, for example, now use multiple Wi-Fi sensors, monitoring the strength of connections, to triangulate your position, and <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.pathintelligence.com\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">track how you walk around the shop<\/a>. By matching the signal to\u00a0the security video, they get to know what you look like. If you give an email address in order to use the free in-store Wi-Fi, they have that too.<\/p>\n<p>In some respects, this is no different to an online retailer such as Amazon tracking your movement around their website. The difference, perhaps, is that\u00a0it feels creepier to be tracked when you walk around in physical space. Maybe you don\u2019t care. Or maybe you didn\u2019t know. But crucially: I doubt that everyone you know agrees about what is\u00a0right or wrong here, let alone what is obvious or surprising, creepy or friendly.<\/p>\n<p>It\u2019s also interesting to see how peoples\u2019 limits shift.<strong> I felt OK about in-store tracking, for example, but my intuitions shifted when I realised that I\u2019m traced over much wider spaces. <a class=\" u-underline\" title=\"\" href=\"http:\/\/business.financialpost.com\/2014\/02\/01\/its-creepy-location-based-marketing-is-following-you-whether-you-like-it-or-not\/?__lsa=9cab-0ef5\" data-link-name=\"in body link\" data-component=\"in-body-link\">Turnstyle<\/a>, for example, stretches right across Toronto \u2013 a city I love \u2013 tracing individuals as they move from one part of town to another. For businesses, this is great intelligence: if your lunchtime coffeeshop customers also visit a\u00a0Whole\u00a0Foods store near home after work, you should offer more salads. For\u00a0the individual, I\u2019m suddenly starting to think: can you stop following me, please? Half of Turnstyle\u2019s infrastructure is outside Canada. They know what country I\u2019m in. This crosses my own, personal creepiness threshold. Maybe you think I\u2019m being precious.<\/strong><\/p>\n<p>There is an extraordinary textbook written by Ross Anderson, professor of\u00a0computer security at University of Cambridge. It\u2019s called <a class=\" u-underline\" title=\"\" href=\"http:\/\/www.cl.cam.ac.uk\/~rja14\/book.html\" data-link-name=\"in body link\" data-component=\"in-body-link\">Security Engineering<\/a>, and despite being more than 1,000 pages long, it\u2019s one of the most readable pop-science slogs of the decade. Firstly, Anderson sets out the basic truisms of security. You could, after all, make your house incredibly secure by fitting reinforced metal shutters over every window, and 10 locks on a\u00a0single reinforced front door; but it would take a very long time to get in and out, or see the sunshine in the morning.<\/p>\n<p><strong>Digital security is the same: we all make a trade-off between security and convenience, but there is a crucial difference between security in the old-fashioned physical domain, and security today. You can kick a door and feel the weight. You can wiggle a lock, and marvel at the detail on the key. But as you wade through the examples in Anderson\u2019s book \u2013 learning about the mechanics of passwords, simple electronic garage door keys, and then banks, encryption, medical records and more \u2013 the reality gradually dawns on you that for almost everything we do today that requires security, that security is done digitally. And yet to most of us, this entire world is opaque, like a series of black boxes into which we\u00a0entrust our money, our privacy and everything else we might hope to have under lock and key. We have no clear sight into this world, and we have few sound intuitions into what is safe and what is flimsy \u2013 let alone what is ethical and what is creepy. We are left operating on blind, ignorant, misplaced trust; meanwhile, all around us, without our even noticing, choices are being made.<\/strong><\/p>\n<p><em><span class=\"bullet\">\u2022<\/span> Ben Goldacre\u2019s new book, I Think You\u2019ll Find It\u2019s a Bit More Complicated Than That, is published by Fourth Estate. Buy it for \u00a311.99 at <\/em><a class=\" u-underline\" title=\"\" href=\"http:\/\/bookshop.theguardian.com\/i-think-you-ll-find-it-s-a-bit-more-complicated-than-that.html\" data-link-name=\"in body link\" data-component=\"in-body-link\"><em>bookshop.theguardian.com<\/em><\/a><\/p>\n<\/div>\n<div class=\"submeta-container  submeta-container--break submeta-container--break-at-leftcol \">\n<div class=\"submeta\" data-link-name=\"keywords\">\n<h2 class=\"submeta__head\">Topics<\/h2>\n<ul class=\"keyword-list inline-list\">\n<li class=\"inline-list__item \"><a class=\"  button button--small button--tag button--secondary\" href=\"http:\/\/www.theguardian.com\/technology\/data-computer-security\" data-link-name=\"keyword: technology\/data-computer-security\">Data and computer security<\/a><\/li>\n<li class=\"inline-list__item \"><a class=\"  button button--small button--tag button--secondary\" href=\"http:\/\/www.theguardian.com\/technology\/big-data\" data-link-name=\"keyword: technology\/big-data\">Big data<\/a><\/li>\n<li class=\"inline-list__item \"><a class=\"  button button--small button--tag button--secondary\" href=\"http:\/\/www.theguardian.com\/world\/privacy\" data-link-name=\"keyword: world\/privacy\">Privacy<\/a><\/li>\n<li class=\"inline-list__item \"><a class=\"  button button--small button--tag button--secondary\" href=\"http:\/\/www.theguardian.com\/technology\/facebook\" data-link-name=\"keyword: technology\/facebook\">Facebook<\/a><\/li>\n<li class=\"inline-list__item \"><a class=\"  button button--small button--tag button--secondary\" href=\"http:\/\/www.theguardian.com\/media\/socialnetworking\" data-link-name=\"keyword: media\/socialnetworking\">Social networking<\/a><\/li>\n<li class=\"inline-list__item js-more-tags more-tags\"><button class=\"u-button-reset js-more-tags__link button button--small button--tag button--tertiary button--more\" data-link-name=\"more-tags\">More\u2026<\/button><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; http:\/\/www.theguardian.com\/technology\/2014\/dec\/05\/when-data-gets-creepy-secrets-were-giving-away When data gets creepy: the secrets we don\u2019t realise we\u2019re giving away We all worry about digital spies stealing our data \u2013 but now even the things we thought we were happy to share are being used in ways we don\u2019t like. Why aren\u2019t we making more of a fuss? We have few &hellip; <a href=\"https:\/\/blog.panicola.com\/?p=2610\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Creepy data<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,35,33,22,4,3],"tags":[],"class_list":["post-2610","post","type-post","status-publish","format-standard","hentry","category-data-saving-lives","category-ef","category-health-market-quality","category-policy","category-quantified-self","category-rapid-learning-health-systems"],"_links":{"self":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/2610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2610"}],"version-history":[{"count":1,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/2610\/revisions"}],"predecessor-version":[{"id":2611,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/2610\/revisions\/2611"}],"wp:attachment":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}