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Dubai dieters have been rewarded with gold for losing weight during the Muslim fasting month of Ramadan.<\/p>\n
The Your Weight In Gold campaign gave away \u00a3474,000 worth of gold to about 3,000 contestants, who won one gram of gold for every kilogramme shed.<\/p>\n
Contestants that lost more than five or 10 kg received a greater proportion of gold per kg.<\/p>\n
Ahmad al-Sheikh, a 27-year-old Syrian architect, won the top prize of 63 grams of gold, worth \u00a31,700, after he lost 26 kg.<\/p>\n
“I actually registered 15 days later in the campaign and was worried at first, because I thought I lost a head start to all the other contestants,” he said.<\/p>\n
He added that support from friends and family helped him achieve his goal.<\/p>\n
“My friends and colleagues have also been of immense support when they found out I was trying to lose weight, so now I play football once a week and basketball twice every week as well,” he said.<\/p>\n
Nearly 17 kg of gold was given away in the competition as more than 17,000 kg were shed by contestants.<\/p>\n
Omar Ahmed\u00a0al Marri, a public-relations executive from Dubai municipality, told The National that the gold was a key motivator in getting people to participate.<\/p>\n
“Nobody tries to be healthy,” he said. “So we thought about how we could make them think about it. We found that you have to give them a gift, to motivate them.<\/p>\n
“Most of the people, they first of all thought about the gold. And then afterwards, they thought about what they could do for their body.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Good for them… http:\/\/news.sky.com\/story\/1165863\/gold-tips-scales-for-dubais-slimmers Gold Tips Scales For Dubai’s Slimmers More than \u00a3400,000 worth of gold was dished out to contestants in the Your Weight In Gold campaign, aimed at tackling obesity. 2:46pm UK, Friday 08 November 2013 Ahmad al Sheikh took home 63g of gold after losing the most weight Dubai dieters have been … Continue reading Dubai offers gold for fat during Ramadan…<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,26,10,13,16],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","hentry","category-cool","category-facts-data-points","category-healthy-habits","category-nutrition","category-silly"],"_links":{"self":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=448"}],"version-history":[{"count":2,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/448\/revisions"}],"predecessor-version":[{"id":450,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/448\/revisions\/450"}],"wp:attachment":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}