{"id":592,"date":"2013-12-02T09:11:17","date_gmt":"2013-12-01T22:11:17","guid":{"rendered":"http:\/\/blog.panicola.com\/?p=592"},"modified":"2013-12-02T09:11:17","modified_gmt":"2013-12-01T22:11:17","slug":"step-jockey-real-world-calorie-indicators","status":"publish","type":"post","link":"https:\/\/blog.panicola.com\/?p=592","title":{"rendered":"Step Jockey &#8211; real world calorie indicators"},"content":{"rendered":"<ul>\n<li>terrific behavioural intervention<\/li>\n<li>funded by UK Dept of Health<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.springwise.com\/london-begins-labeling-physical-world-calorie-loss-indicators\/\">http:\/\/www.springwise.com\/london-begins-labeling-physical-world-calorie-loss-indicators\/<\/a><\/p>\n<p><span style=\"font-size: 1.5rem; line-height: 1.5;\">London begins labeling the physical world with calorie loss indicators<\/span><\/p>\n<header>StepJockey is a project that raises awareness of the benefits of taking the stairs through smart labels that detail how many calories can be lost by climbing them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"London begins labeling the physical world with calorie loss indicators\" alt=\"alttext\" src=\"http:\/\/www.springwise.com\/img\/uploads\/2013\/11\/stepjockey.png\" width=\"640\" height=\"300\" \/><\/p>\n<div><a href=\"http:\/\/www.springwise.com\/country\/united_kingdom-great_britain\/\"><img decoding=\"async\" alt=\"United Kingdom\" src=\"http:\/\/www.springwise.com\/_assets\/img\/icons\/flags\/16\/united_kingdom-great_britain.png\" \/><\/a>\u00a0<strong>27th November 2013<\/strong> in\u00a0<a title=\"View all posts in Government\" href=\"http:\/\/www.springwise.com\/government\/\" rel=\"category tag\">Government<\/a>,\u00a0<a title=\"View all posts in Health &amp; Wellbeing\" href=\"http:\/\/www.springwise.com\/health_wellbeing\/\" rel=\"category tag\">Health &amp; Wellbeing<\/a>,\u00a0<a title=\"View all posts in Life Hacks\" href=\"http:\/\/www.springwise.com\/life_hacks\/\" rel=\"category tag\">Life Hacks<\/a>.<\/div>\n<\/header>\n<article>Some people are fitness freaks and some are couch potatoes, but it actually doesn\u2019t require rigorous exercise to stay in good shape. We previously wrote about Coca-Cola\u2019s\u00a0<a href=\"http:\/\/www.springwise.com\/drinks-company-recommends-activities-cancel-calories-products\/\">Work It Out Calculator<\/a>\u00a0\u2014 which details the small tasks that cancel out the calories in its products \u2014 and now the UK\u2019s\u00a0<a href=\"https:\/\/www.stepjockey.com\/\">StepJockey<\/a>\u00a0is a project that raises awareness of the health benefits of actions such as taking the stairs, through smart labels that detail how many calories can be lost by climbing them.<\/p>\n<p><strong>Funded by the UK Department of Health<\/strong>, the startup believes that walking up and down stairs, rather than taking an elevator or escalator, can improve cardiovascular fitness and even help people lose weight. StepJockey\u2019s research suggests that stair climbing burns more calories per minute than jogging and even walking down them is more healthy.<\/p>\n<p>The team is currently crowdsourcing data about the country\u2019s stairs, encouraging fans to type in the location of the office building or public staircase they want to measure and count how many steps there are. The site \u2014 or free\u00a0<a href=\"https:\/\/itunes.apple.com\/gb\/app\/stepjockey-tracker\/id709290957?mt=8&amp;ign-mpt=uo%3D4\">iPhone app<\/a>\u00a0for smartphone users \u2014 then calculates how many calories are burned by using them. Users can then print off or order posters to hang next to the stairs, giving passersby that extra bit of encouragement to avoid the easy way up. Each poster features a QR code and NFC tag, enabling those with smartphones to log, track and share their calorie burning with friends.<\/p>\n<p>According to StepJockey, the signs were developed using the principles of behavioral science, and tests proved that the nudge to take the stairs improved usage by up to 29 percent in some cases. Are there other aspects of the real world that can be improved with the addition of similar labels, offering useful data and digital interaction?<\/p>\n<p>Website:\u00a0<a href=\"https:\/\/www.stepjockey.com\/\">www.stepjockey.com<\/a><br \/>\nContact:\u00a0<a href=\"https:\/\/www.stepjockey.com\/contact-us\">www.stepjockey.com\/contact-us<\/a><\/p>\n<p><a href=\"http:\/\/www.springspotters.com\/\">Spotted by<\/a>\u00a0Murray Orange, written by Springwise<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>terrific behavioural intervention funded by UK Dept of Health http:\/\/www.springwise.com\/london-begins-labeling-physical-world-calorie-loss-indicators\/ London begins labeling the physical world with calorie loss indicators StepJockey is a project that raises awareness of the benefits of taking the stairs through smart labels that detail how many calories can be lost by climbing them. \u00a027th November 2013 in\u00a0Government,\u00a0Health &amp; Wellbeing,\u00a0Life Hacks. &hellip; <a href=\"https:\/\/blog.panicola.com\/?p=592\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Step Jockey &#8211; real world calorie indicators<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,5,8,10,4],"tags":[],"class_list":["post-592","post","type-post","status-publish","format-standard","hentry","category-cool","category-data-saving-lives","category-entrepreneurship","category-healthy-habits","category-quantified-self"],"_links":{"self":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=592"}],"version-history":[{"count":1,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/592\/revisions"}],"predecessor-version":[{"id":593,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=\/wp\/v2\/posts\/592\/revisions\/593"}],"wp:attachment":[{"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.panicola.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}