All posts by blackfriar

Forbes: Google Authorship

http://www.forbes.com/sites/netapp/2013/10/14/tiny-disruptive-change/

This One Tiny Change Will Deeply Disrupt Your Business

These days, businesses walk a knife-edge of disruption. Radical changes in your working practices will come from the least expected quarters. David Amerlandoutlines one tiny, yet important, change: You may have missed it, but it has a huge disruptive effect…

Your business totally “gets” the idea that search is marketing. So does Google. But Google also understands that search is a service: In order for it to work, it must be as spam-free as possible.

To achieve this, Google launched an identity-verification initiative calledAuthorship. The basic premise is simple enough: Use the Google+ social network platform to enable members to link their profile to content they’ve written, and so claim its authorship. A thumbnail of their image then appears next to the link description when that content appears in search.

Why Should You Care? 
It’s a small, seemingly cosmetic change in Google’s search, but it’s a catalyst for a huge disruption in the traditional employer/employee relationship.

Why has Google made the change? Because the way we relate to content in search is changing. People looking for information care more about the people who wrote it than a mere faceless link.

A thumbnail image personalizes the results, leads to more clicks, and creates a deeper emotional connection with the end user. It may also lead to the creation of a following for the authors: Online fans of their writing may actively look for what they have written.

Google also favors good writers: Its algorithm checks to see who writes what, and silently assigns a reputation score to them, based on the subjects they write about. This is then further adjusted by another algorithm that follows the complex web of interactions between the writers, their content sharing activity, commenting history, and the commenting and sharing histories of others they have online contact with.

It’s All About The People
In the new Web, people now truly matter.

A well-placed blogger with a strong following can help the company website rise in search and increase its visibility in social networks. Company employees interacting with and helping promote a company blog through social media channels can amplify its brand message and reach—not to mention boosting the company website in search.

Because authorship can only be ascribed to a person and not a company, content authored in company time, using company equipment and under company contract can be claimed by the person who wrote it. This is good for the company.

In multi-author websites, the more of the company’s employees write, the better it is for the company. A company that has strong writers benefits the most.

But this picture hides the seeds of disruption within.

Employees Now Hold The Power
Thanks to search’s digital sleight of hand, the balance of power within the enterprise has now changed.

A company that relies on its employees’ digital presence to amplify its own is no longer in the same position to call the shots the way it did last century. This doesn’t mean that employees can’t be told what to do, but it does mean that there’s a marked shift in alignment between company and employee values.

That shift is convincingly bringing both to the same side of the table:

  • It’s in a company’s best interests to have its staff fully informed and engaged in the development and online promotional of its brand.
  • Invested employees are stakeholders and studies show they feel more responsible, are happier, more productive and feel more in control of their working lives than ever before.

But staff turnover is a constant, so this also raises interesting questions about the impact that staff changes will have on a company’s brand:

  • Will staff members with strong, respected online profiles still be expected to maintain online links from their Google accounts to content they authored for the company after they leave?
  • If so, under what conditions?
  • What happens if the relationship between a company and an employee turns sour?

Work Will Never Be The Same Again
Companies are looking to change their business models to better align their interests with a fast moving market driven by its social customers. So they have to tackle change from the inside first.

Altering the traditional, top-down power dynamic of employer/employee to a more equitable one is a great start: Make sure those within the company share its goals and values. Enable employees to work collectively to achieve those goals.

Mentally Strong People: The 13 Things They Avoid

A solid list with no surprises.

Source: http://www.forbes.com/sites/cherylsnappconner/2013/11/18/mentally-strong-people-the-13-things-they-avoid/

Mentally Strong People: The 13 Things They Avoid

For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more. Particularly for entrepreneurs, numerous articles talk about critical characteristics of mental strength—tenacity, “grit,” optimism, and an unfailing ability asForbes contributor David Williams says, to “fail up.”

However, we can also define mental strength by identifying the things mentally strong individuals don’t do. Over the weekend, I was impressed by this list compiled by Amy Morin, a psychotherapist and licensed clinical social worker,  that she shared in LifeHack. It impressed me enough I’d also like to share her list here along with my thoughts on how each of these items is particularly applicable to entrepreneurs.

2. Give Away Their Power. Mentally strong people avoid giving others the power to make them feel inferior or bad. They understand they are in control of their actions and emotions. They know their strength is in their ability to manage the way they respond.

3.    Shy Away from Change. Mentally strong people embrace change and they welcome challenge. Their biggest “fear,” if they have one, is not of the unknown, but of becoming complacent and stagnant. An environment of change and even uncertainty can energize a mentally strong person and bring out their best.

4. Waste Energy on Things They Can’t Control. Mentally strong people don’t complain (much) about bad traffic, lost luggage, or especially about other people, as they recognize that all of these factors are generally beyond their control. In a bad situation, they recognize that the one thing they can always control is their own response and attitude, and they use these attributes well.

5. Worry About Pleasing Others. Know any people pleasers? Or, conversely, people who go out of their way to dis-please others as a way of reinforcing an image of strength? Neither position is a good one. A mentally strong person strives to be kind and fair and to please others where appropriate, but is unafraid to speak up. They are able to withstand the possibility that someone will get upset and will navigate the situation, wherever possible, with grace.

6. Fear Taking Calculated Risks. A mentally strong person is willing to take calculated risks. This is a different thing entirely than jumping headlong into foolish risks. But with mental strength, an individual can weigh the risks and benefits thoroughly, and will fully assess the potential downsides and even the worst-case scenarios before they take action.

7. Dwell on the Past. There is strength in acknowledging the past and especially in acknowledging the things learned from past experiences—but a mentally strong person is able to avoid miring their mental energy in past disappointments or in fantasies of the “glory days” gone by. They invest the majority of their energy in creating an optimal present and future.

8. Make the Same Mistakes Over and Over. We all know the definition of insanity, right? It’s when we take the same actions again and again while hoping for a different and better outcome than we’ve gotten before. A mentally strong person accepts full responsibility for past behavior and is willing to learn from mistakes. Research shows that the ability to be self-reflective in an accurate and productive way is one of the greatest strengths of spectacularly successful executives and entrepreneurs.

9. Resent Other People’s Success. It takes strength of character to feel genuine joy and excitement for other people’s success. Mentally strong people have this ability. They don’t become jealous or resentful when others succeed (although they may take close notes on what the individual did well). They are willing to work hard for their own chances at success, without relying on shortcuts.

10. Give Up After Failure. Every failure is a chance to improve. Even the greatest entrepreneurs are willing to admit that their early efforts invariably brought many failures. Mentally strong people are willing to fail again and again, if necessary, as long as the learning experience from every “failure” can bring them closer to their ultimate goals.

11. Fear Alone Time. Mentally strong people enjoy and even treasure the time they spend alone. They use their downtime to reflect, to plan, and to be productive. Most importantly, they don’t depend on others to shore up their happiness and moods. They can be happy with others, and they can also be happy alone.

12. Feel the World Owes Them Anything. Particularly in the current economy, executives and employees at every level are gaining the realization that the world does not owe them a salary, a benefits package and a comfortable life, regardless of their preparation and schooling. Mentally strong people enter the world prepared to work and succeed on their merits, at every stage of the game.

13. Expect Immediate Results. Whether it’s a workout plan, a nutritional regimen, or starting a business, mentally strong people are “in it for the long haul”. They know better than to expect immediate results. They apply their energy and time in measured doses and they celebrate each milestone and increment of success on the way. They have “staying power.” And they understand that genuine changes take time. Do you have mental strength? Are there elements on this list you need more of? With thanks to Amy Morin, I would like to reinforce my own abilities further in each of these areas today. How about you?

Cheryl Snapp Conner is a frequent speaker and author on reputation and thought leadership topics. You can subscribe to her team’s bi-weekly newsletter, The Snappington Post, here.

Eggers on fasting…

http://www.medicalobserver.com.au/news/a-fast-approach

A fast approach?

19th Nov 2013

Professor Garry Egger

CAN caloric restriction help individuals live longer?

Or does it just feel like it…

Two themes in nutrition have recently come together. The first, calorie restriction (CR), involves permanently reducing total energy intake by up to 30%.

CR has been shown consistently to increase the longevity of a number of different species of animal, as well as reduce weight.

The second theme, intermittent dieting (ID), or reducing energy intake on some days but not others, has spawned yet another diet craze that is dominating discussion at the dinner parties of middle suburbia.

Being battered and bruised by the numerous false starts in the dieting game, it’s tempting to pass off both of these as fads.

But the interest of some hard-nosed nutrition scientists makes a second look warranted.

Dr Eric Ravussen from the Pennington Institute in Arizona, is a world expert in energy metabolism and obesity.

For some time, he and several postgraduate students (including several Australians) have studied the mechanisms involved in CR.

The two forms of ageing

Speaking at a recent Australian and New Zealand Obesity Society (ANZOS) conference, Dr Ravussen described two forms of ageing: primary ageing, determined by genetics and natural factors; and secondary ageing, which is related to lifestyle and environmental factors.

Together these determine one’s maximum lifespan.

From animal studies it’s known that rats are able to run daily, live longer than those deprived of exercise.

But when a CR diet of about 30% total energy restriction is introduced, they live even longer.

Possible explanations for this are the reduced cellular oxidative stress from food, decreased DNA damage, decreased inflammation and auto-immunity, and increased metabolic efficiency.

For obvious reasons, such a study over a lifetime in humans has not yet been done.

Those that have been carried out opportunistically for short periods (such as during wars and in the human biosphere study) show a negative bounce-back in weight gain and health after the CR period.

Molecular changes

Physiological studies carried out by Dr Ravussen’s group, however, show molecular changes that are reflective of potential longevity advantages.

There’s also no doubt that weight loss follows such a regime — if it can be maintained.

A different way of restricting calories is through intermittent dieting popularised by the 5:2 diet and TV doctor Michael Mosley.

ID involves two days each week of energy restriction of 500 calories for women and 600 for men, with ad-lib intake over the remaining five days.

Exponents claim not just weight loss but reduced chronic disease risk.

And while there are not a lot of data to support the latter, there is good support for the former — strangely even with an increased overall food intake.

Dr Amanda Sainsbury-Salis from Sydney University’s Boden Institute of Obesity, Nutrition, Exercise & Eating Disorders and author of The Don’t Go Hungry Diet, is currently doing the tests in mice.

While the results are not yet published, she does believe there might be something in the 5:2 diet and that the approach could be improved by using different degrees of energy restriction.

So far, studies with humans suggest weight loss may be more (and easier) with an ID plan like this.

panacea in middle-age?

Given that most people won’t have the opportunity to calorie reduce (at least in a healthy fashion) for life, the question becomes, what advantage is there for someone trying the process in middle life?

There’s little doubt that (short-term) weight loss at least will be an outcome, but adverse effects, according to Dr Ravussen, include cold intolerance, decreased libido, constant hunger and reduced desire to exercise.

Reversion could also lead to increased difficulties with weight.

Based on animal studies, Dr Ravussen has calculated that a 50-year-old human could be expected to live a measly two months longer! So is it really all worth it?

If not weight, then what?

The use of BMI in diagnosis of metabolic disorder has come under question. Weight over height squared measures mass only and doesn’t take account of body fat. This then discriminates against mesomorphic body shapes – like some short male athletes – and the aged, whose height may decrease with age while weight remains stable. On top of this, BMI is not a consistent measure of ill health, as illustrated by the ‘obesity paradox’.

Garvan Institute researcher Dr Dorit Samocha-Bonet has shown that almost 50% of expected risk can be explained by other, easily measurable factors. The cumulative of risk for each is:

HDL cholesterol 26%
HbA1c 35.5%
Systolic blood pressure 43.2%
Triglycerides (Tg) 46.7%

According to Canadian lipidology expert J-P Despres, a Tg of >2.0 and a waist circumference greater than that recommended for ethnic groups (usually around 100cm for men and 90cm for women – called the ‘triglyceride-waist’), adds even more to diagnostic value. It may all make BMI less relevant at the clinical level.

Chronic Disease Fear Factor Ageing Messaging

Governments won’t be able to afford you if you are over 70 and can’t work
You will need to be productive
The current health market can only extend your life, but not your productive life
The new health system will have to do both if we are to preserve our standard of living
Sure, people will need to die sometime, but it’s the when, how and why they die that needs to evolve
This health system aims to deliver on this
Australia is well positioned to lead the world on this
Excitement

Why diets fail…

That diets fail seems to be the only uncontested fact in the world of nutrition.

Why do you suppose that is?

Well the answer is pretty obvious when you think about it. Its because the idea of normal that people revert to after a diet is pathological.

The modern idea of a “normal” diet is actually sick. Too much food. And too much of the wrong, highly processed food.

The public health challenge is to change the idea of normal, because the current idea is killing us.

Eat only twice per day. No refined carbohydrates. Minimal meat consumption.

As Pollan says: Eat food, mainly plants, not too much.

Brilliant!

How Doctors Die: Showing Others the Way

Source: http://www.nytimes.com/2013/11/20/your-money/how-doctors-die.html?from=homepage&_r=0

November 19, 2013  By DAN GORENSTEIN

BRAVE. You hear that word a lot when people are sick. It’s all about the fight, the survival instinct, the courage. But when Dr. Elizabeth D. McKinley’s family and friends talk about bravery, it is not so much about the way Dr. McKinley, a 53-year-old internist from Cleveland, battled breast cancer for 17 years. It is about the courage she has shown in doing something so few of us are able to do: stop fighting.

This spring, after Dr. McKinley’s cancer found its way into her liver and lungs and the tissue surrounding her brain, she was told she had two options.

“You can put chemotherapy directly into your brain, or total brain radiation,” she recalled recently from her home in suburban Cleveland. “I’m looking at these drugs head-on and either one would change me significantly. I didn’t want that.” She also did not want to endure the side effects of radiation.

What Dr. McKinley wanted was time with her husband, a radiologist, and their two college-age children, and another summer to soak her feet in the Atlantic Ocean. But most of all, she wanted “a little more time being me and not being somebody else.” So, she turned down more treatment and began hospice care, the point at which the medical fight to extend life gives way to creating the best quality of life for the time that is left.

Dr. Robert Gilkeson, Dr. McKinley’s husband, remembers his mother-in-law, Alice McKinley, being unable to comprehend her daughter’s decision. “ ‘Isn’t there some treatment we could do here?’ she pleaded with me,” he recalled. “I almost had to bite my tongue, so I didn’t say, ‘Do you have any idea how much disease your daughter has?’ ” Dr. McKinley and her husband were looking at her disease as doctors, who know the limits of medicine; her mother was looking at her daughter’s cancer as a mother, clinging to the promise of medicine as limitless.

When it comes to dying, doctors, of course, are ultimately no different from the rest of us. And their emotional and physical struggles are surely every bit as wrenching. But they have a clear advantage over many of us. They have seen death up close. They understand their choices, and they have access to the best that medicine has to offer.

“You have a lot of knowledge, a lot of awareness of what’s likely to come,” said Dr. J. Andrew Billings from his home in Cambridge, Mass.

Dr. Billings, 68 and semi-retired, is an expert in palliative care, which can include managing pain, emotional support and end-of-life planning. He is also a cancer patient with a life-threatening form of lymphoma. Dr. Billings said that knowledge of what may be ahead can give doctors more control over their quality of life before they die — control that eludes many of us.

Research shows that most Americans do not die well, which is to say they do not die the way they say they want to — at home, surrounded by the people who love them.According to data from Medicare, only a third of patients die this way. More than 50 percent spend their final days in hospitals, often in intensive care units, tethered to machines and feeding tubes, or in nursing homes.

There is no statistical proof that doctors enjoy a better quality of life before death than the rest of us. But research indicates they are better planners. An often-cited study, published in 2003, of physicians who had been medical students at Johns Hopkins University found that they were more likely than the general public to have created advance directives, or living wills, which lay out specific plans for care if a patient is unable to make decisions. Of the 765 doctors studied, 64 percent had advance directives, compared with about 47 percent for American adults over 40.

Patients and families often pay a high price for difficult and unscripted deaths, psychologically and economically. The Dartmouth Atlas Project, which gathers and analyzes health care data, found that 17 percent of Medicare’s $550 billion annual budget is spent on patients’ last six months of life.

“We haven’t bent the cost curve on end-of-life care,” said Dr. David C. Goodman, a senior researcher for the project.

The amount spent in the intensive care unit is climbing. Between 2007 and 2010, Medicare spending on patients in the last two years of life jumped 13 percent, to nearly $70,000 per patient.

The evidence is clear, Dr. Goodman said, that things could change if doctors “respect patient preferences and provide fair information about their prognosis and treatment choices.”

Sometimes that can be easier said than done, even for doctors. One day last month, as he sat through the first of several hours of chemotherapy at the Dana-Farber Cancer Institute in Boston, Dr. Billings said he had looked at statistical survival curves for his form of lymphoma.

“There are some dots that are very, very soon, and there are some dots that are a long ways off, and I hope I’m one of those distant dots,” he said.

Dr. Billings knows how important it is to have that information. As a palliative care doctor, he has spent a lifetime helping people plan their final days. Also, he is married to a prominent palliative care doctor, Dr. Susan D. Block.

“As a doctor you know how to ask for things,” he said. But as a patient, Dr. Billings said he had learned how difficult it can be to push for all the information needed. “It’s hard to ask those questions,” he said. “It’s hard to get answers.”

There is a reason for that. In his book “Death Foretold,” Nicholas A. Christakis, a Yale sociologist, writes that few physicians even offer patients a prognosis, and when they do, they do not do a great job. Predictions, he argues, are often overly optimistic, with doctors being accurate just 20 percent of the time.

But without some basic understanding of the road ahead, Dr. Anthony L. Back, a University of Washington professor and palliative care specialist, said even sophisticated patients could end up where they least want to be: the I.C.U. “They haven’t realized the implications of saying: ‘Yeah, I’ll have that one more treatment. Yeah, I’ll have that chemotherapy,’ ” Dr. Back said.

In Raleigh, N.C., Dr. Kenneth D. Zeitler has practiced oncology for 30 years. The son of a doctor and the father of two doctors, he learned 18 years ago that he had a brain tumor, which was removed. When the tumor recurred in 2004, he took the conservative route and decided against an operation — the risk of paralysis was too great. Dr. Zeitler, his wife and their two children mapped out a clear medical path, or so they thought.

Then in June, he woke up with the left half of his body paralyzed, after a low-risk biopsy caused a hemorrhage in his brain. “As a physician myself, when treating patients, I listened to this inner voice,” he said, but now he was mad at himself. “Instead of just saying ‘No, I won’t do this biopsy,’ I didn’t follow my instincts.”

Dr. Zeitler realized after his biopsy that saying no can mean more than turning down a procedure. It can mean dealing with something much harder: his family’s expectations that he will do whatever it takes to live and remain with them.

As transparent as Dr. Zeitler was with his family about his clinical care, he had walled off his deepest fears about losing pleasure in his daily life. He has since regained most physical functions and says he has had another chance to talk to his family. “As much as they’ll cry about me at every bar mitzvah and every wedding, I don’t want to be there if I’m just completely miserable psychologically and physically,” he said. “I’ve seen that. I don’t need that.”

Dr. Joan Teno, an internist and a professor of medicine at Brown University, says that often, even families like the Zeitlers, avoid the difficult conversations they need to have together and with doctors about the emotional side of dying.

“We pay for another day in I.C.U.,” she said. “But we don’t pay for people to understand what their goals and values are. We don’t pay doctors to help patients think about their goals and values and then develop a plan.”

But the end-of-life choices Americans make are slowly shifting. Medicare figures show that fewer people are dying in the hospital — nearly a 10 percent dip in the last decade — and that there has been a modest increase in hospice care. At the same time, palliative care is being embraced on a broad scale, with most large hospitals offering services.

The Affordable Care Act could accelerate those trends. Ezekiel Emanuel, the former White House health policy adviser, has said he believes that new penalties for hospital readmissions under the law could improve end-of-life care, making it more likely “we make the patient’s passage much more comfortable and out of the hospital.”

Culturally there is movement too. For example, deathoverdinner.org, a website to help people hold end-of-life discussions, was started in August. The project’s founder, Michael Hebb, said more than 1,000 dinner parties had been held, including some at nursing homes.

The front door at Dr. McKinley‘s big house was wide open recently. Friends and caregivers came and went. Her hospice bed sat in the living room. Since she stopped treatment, she was spending her time writing, being with her family, gazing at her plants. Dr. McKinley knew she was going to die, and she knew how she wanted it to go.

“It’s not a decision I would change,” Dr. McKinley said. “If you asked me 700 times I wouldn’t change it, because it is the right one for me.”

Dr. McKinley died Nov. 9, at home, where she wanted to be.

IBM Watson in Healthcare

What makes you sick?

Chronic health conditions impact the lives of billions of people around the world each year.

Chronic illness accounts for approximately 60% of deaths globally each year.

World population: 6.8 billion. 2 billion people worldwide struggle with chronic illnesses like cancer, heart disease and diabetes.

Early and accurate diagnosis has the potential to improve patient success rates, but it can be difficult to establish.

Medical knowledge is growing more quickly than doctors can keep up with.

In the U.S. alone, up to 15% of medical diagnoses are inaccurate or incomplete.

Digitized medicine in North America alone will grow 400% by 2015 —reaching a total of 14,000 terabytes of data, or 7,500 times the data in all U.S. libraries combined.

To give physicians better insight to help improve patient outcomes, WellPoint is pioneering the use of DeepQA technology—otherwise known as IBM Watson—in healthcare.

Imagine a patient describing her symptoms to a physician who has immediate access to Watson through his laptop.

  1. Based on the symptoms described, Watson provides probabilities for five possible diagnoses.
  2. Watson then considers explicitly absent symptoms to reassess these probabilities.
  3. Correlating the symptoms with family and patient histories, Watson is able to refine the hypotheses further.
  4. The process is repeated with a focus on the patient’s current medications.
  5. Final probabilities are determined, and the physician moves on to testing.

Every patient represents a wide spectrum of variables.

Symptoms

  • Fever
  • Dizziness
  • Abdominal pain
  • Back pain
  • Cough

Family history

  • Diabetes
  • Breast cancer
  • Colorectal cancer
  • Coagulation disorders
  • Grave’s Disease

Patient history

  • Hypertension
  • Hyperlipidemia
  • Hypothyroidism
  • Frequent urinary tract infection
  • Smoking

Clinical findings

  • Blood pressure
  • Heart rate
  • Restoration rate
  • Temperature
  • Pain score

Medications

  • Pravastatin
  • – Lasix
  • Aspirin
  • Chemotherapy
  • Antiemetics

Watson: An expert diagnostic system

This groundbreaking system can pore though the equivalent of 200 million pages of medical data and formulate a response in less than 3 seconds, enabling healthcare professionals to make more informed decisions more quickly than ever before.

Natural language processing – Breaks down the communication barrier between humans and computers.

Hypothesis generation – Offers various probabilities rather than attempting a single “right” answer.

Adaptation and learning – Builds knowledge iteratively over time, in much the same way that humans learn.

Correlated patient information

Possible conditions

  • Renal failure
  • UTI
  • Influenza
  • Esophagitis
  • Diabetes
  • Stage 1 lung cancer

WellPoint is using Watson to help physicians become better at what they do — delivering improved care more quickly and confidently than ever before. The potential of Watson doesn’t end there. The same capabilities hold enormous promise for financial services, transportation and more.

Baked portobello mushrooms topped with quinoa, feta and micro herbs

Caroline Velik | < 30 mins | Serves 8

http://www.goodfood.com.au/good-food/cook/recipe/baked-portobello-mushrooms-topped-with-quinoa-feta-and-micro-herbs-20121123-29tzr.html

Caroline Velik's baked portabello mushrooms topped with quinoa and feta.

Photo: Marina Oliphant
Ingredients
  • 8 medium portobello mushrooms
  • 50g unsalted butter
  • A few sprigs of thyme
  • 150ml dry white wine
  • 150ml vegetable stock
  • 2 garlic cloves, finely sliced
  • Sea salt and freshly ground black pepper
  • 2 cups water
  • 1 cup quinoa
  • 320g jar marinated goat’s feta
  • Micro herbs for garnish

Method

Preheat oven to 180C. Place mushrooms in a large baking tray, dot with butter and scatter over thyme sprigs. Add wine, stock and garlic. Season with salt and pepper. Cover tray with foil and cook for 15 minutes, or until the mushrooms are tender.

Meanwhile, in a small saucepan bring two cups water to the boil, add quinoa, reduce heat, cover with a lid and cook for 10-15 minutes until the liquid is absorbed. Remove from heat and fluff the quinoa with a fork.

To serve, spoon the quinoa over the mushrooms, add a dollop of goat’s feta and scatter over the micro herbs. Season with extra salt and pepper if required.