Category Archives: policy

Lethal but Legal

Thanks Marion. Another book to chase up…

Reading for the weekend: Lethal But Legal

Reading for the weekend: Lethal But Legal

Nick Freudenberg.  Lethal but Legal: Corporations, Consumption, and Protecting Public Health.  Oxford, 2014.

Lethal But Legal

 

I spoke last night on a panel celebrating the release of this book.  I gave it a rave blurb:

Lethal But Legal is a superb, magnificently written, courageous, and thoroughly compelling exposé of how corporations selling cigarettes, guns, cars, drugs, booze, and food and beverages enrich themselves at the expense of public health.  Even more important, Freudenberg tells us how we can organize to counter corporate power and achieve a healthier and more sustainable environment.  This book should be required reading for anyone who cares about promoting health, protecting democratic institutions, and achieving a more equitable and just society.

I will be using this one in classes.  Congratulations to Nick Freudenberg, director of Hunter College’s Food Policy Center, for producing this distinguished work of scholarship.

Partnership for a Healthier America Innovation Challenge

Nicholas Gruen put me on to this effort… so impressed to see these efforts emerge in such a can do endeavour and with the first lady giving the welcoming address.

http://govfresh.com/event/partnership-healthier-america-innovation-challenge/

Partnership for a Healthier America Innovation Challenge

Event Navigation

A gathering of business, government and non-profit visionaries, the Building a Healthier Future Summit focuses on action over talk. The PHA Innovation Challenge offers a unique opportunity to realize the event’s mission of creating bold, tangible and actionable solutions using the most powerful tool available – technology. This year, Partnership for a Healthier America (PHA) is working with The Feast to engage the most talented innovators and makers in technology and design to help solve the childhood obesity epidemic.

PHA is hosting a hackathon in the lead-up to the conference, when participants will prototype and build working solutions focused on the theme of Childhood Obesity. The hackathon will explore two opportunities within the challenge of Childhood Obesity:

  1. To help teachers empower students to make healthy choices about the food they consume, whether at home or at school.
  2. To create an information avenue that shows families the healthy food options and physical activity opportunities available locally.

PHA and The Feast are recruiting a group of the best designers, developers, stakeholders and entrepreneurs to create solutions that will help make the healthy choice the easy choice. Over two dedicated workdays the weekend prior to the Summit, participants will form teams to work on one of the two opportunities. Participants will receive support from subject matter experts and mentors in crafting their solutions while partaking in exciting activities and enjoying healthy meals. The following week, all the participating hackers will receive free admission and full access to PHA’s Building a Healthier Future Summit, with the opportunity to engage with innovators in the health sector. Two winning teams will then take the stage at Summit to present their work to an audience of 1,000 industry leaders, with one team winning an audience choice award.

PHA believes that change happens when anyone is empowered to re-imagine how something might be better and seizes the opportunity to realize that vision.

Details

Start:
End:
March 9, 2014 5:00 pm
Event Category:
Event Tags:
Website:
http://ahealthieramerica.org/summit/innovation/

Organizer

Partnership for a Healthier America
Website:
http://ahealthieramerica.org

Venue

Partnership for a Healthier America
2001 Pennsylvania Ave. NW Suite 900,Washington, DC, 20006 United States

+ Google Map

Website:
http://http://ahealthieramerica.org/

if we approached drowning like obesity, we would go looking for those genes

It is equally true that the sinking of the Titanic did not affect all passengers equally. More generally, falling into water does not affect all human beings equally. Some of us know how to swim, and some do not. Some of us can hold our breath longer than others.

==

Imagine that these pioneers were intrigued by the sea, and therefore boldly wandered in. Having no experience with matters maritime, and knowing nothing about swimming, several of them drowned. Several others nearly drowned, but managed to climb out in the nick of time.

And then imagine, rather than reaching any fundamental conclusions about the interactions of their kind with large bodies of water, these sagacious people scratched their extra-terrestrial heads and said something like (in whatever language they speak): “When we wander into that enormous puddle, some of us die and some of us don’t. Clearly, then, there must be variation in our go-forth-into-enormous-puddle genes. Let us study our genes and look for that variation so we may better understand what happened here today. Then, perhaps, we might find a way to fix the go-not-into-great-puddles-or-you-will-surely-drown genes, as those must be defective. After all, a few of us went into the big puddle and lived. Surely there must be some way for us all to have those wonderful you-will-only-almost-die-if-you-go-into-great-puddle genes. ”

==

Human beings don’t have gills, and there are genes to blame. But the right response looks like swimming lessons, and lifeguards, and fences around pools- not studying genes while pushing kids into the surf. Not a new pill to fix an age-old part of who we are that was never really broken.

 

http://www.linkedin.com/today/post/article/20140219143107-23027997-gills-pills-and-obesity-genes

Gills, Pills, and Obesity Genes

February 19, 2014

Two new studies, just published on-line in JAMA Pediatrics, may have us fired up yet again about the genetic variation to blame for obesity. But then again, is that really the problem?

One of the studies examined variation in food and satiety responses, which we may summarize as appetite, in roughly 400 pairs of 3-month-old twins in the U.K., and tracked growth and development over time. There are always lots of important details in biomedical research, but the perhaps predictable punch line was this: the babies with the heartier appetites gained the more weight.

The second study was directed at the same basic issue, but went a bit deeper. Investigators again examined the association between appetite and weight gain in a group of over 2000 twin children in the U.K., but this team included an assessment of genes associated with variation in satiety responses, essentially how much eating it takes to feel full. Once again, more appetite meant more weight gain. But this time, more genes for more appetite was identified as the real culprit.

Finally, an accompanying editorial noted the importance of this kind of genetic research because the obesigenic environment “does not affect all children equally.”

That is undeniably true. It is equally true that the sinking of the Titanic did not affect all passengers equally. More generally, falling into water does not affect all human beings equally. Some of us know how to swim, and some do not. Some of us can hold our breath longer than others.

And while there is, I am quite confident, genetic variability we could find and associate with variation in how long we can hold our breath, I am not sure how illuminating that would truly be about the risk of drowning.

Human beings are vulnerable to drowning because we don’t have gills, and the reason absolutely resides in our genes. We have Homo sapien genes that include the recipe for lungs, and exclude the recipe for gills. In contrast, blue fin tuna and guppy genes reliably include the recipe for gills and exclude the recipe for lungs. Blue fin tuna and guppies have just the kind of trouble out of water that we are prone to have in it. We don’t have gills because we aren’t fish- and fish don’t have lungs because they aren’t people. And in both cases, the reason we aren’t them and they aren’t us resides in our respective genes.

Given that, if we approached drowning like obesity, we would go looking for those genes. We would, readily, find the divergences between human and guppy genes. And we might, I suppose, declare that a genetic basis for drowning had been identified. And once genes were indicted for drowning, we could head off down the path of drug development or genetic engineering to deal with the problem.

Hold that thought, if not your breath, and let’s probe the corresponding depths.

Imagine a people on some imaginary world that lived on a great landmass, far from any body of water, evolving and adapting accordingly throughout their long history. Then imagine that, after however many eons in their native land-locked state, and for reasons we may ignore or guess at, these people set off on an excursion, and encounter the sea for the first time. They knew water, of course-because they drank it like we do; but they had never before seen any body of water larger than a puddle.

Imagine that these pioneers were intrigued by the sea, and therefore boldly wandered in. Having no experience with matters maritime, and knowing nothing about swimming, several of them drowned. Several others nearly drowned, but managed to climb out in the nick of time.

And then imagine, rather than reaching any fundamental conclusions about the interactions of their kind with large bodies of water, these sagacious people scratched their extra-terrestrial heads and said something like (in whatever language they speak): “When we wander into that enormous puddle, some of us die and some of us don’t. Clearly, then, there must be variation in our go-forth-into-enormous-puddle genes. Let us study our genes and look for that variation so we may better understand what happened here today. Then, perhaps, we might find a way to fix the go-not-into-great-puddles-or-you-will-surely-drown genes, as those must be defective. After all, a few of us went into the big puddle and lived. Surely there must be some way for us all to have those wonderful you-will-only-almost-die-if-you-go-into-great-puddle genes. ”

Gazing at these counterparts across the cosmos, they look rather like nincompoops, don’t they?

I am not refuting the value in these new studies. The editorialist very appropriately notes that early identification of genetic vulnerability to weight gain might allow for very early implementation of prevention strategies, so that obesity does not develop in the first place.

I like that- but do we really need maps of our kids’ genomes to take such action? We havepandemic childhood obesity right now-meaning legions of kids around the world are vulnerable to weight gain, whatever their genes. And yet, we routinely feed them junk. We routinely jettison physical activity from their daily routines. We peddle to them foods willfully designed to be irresistible if not addictive, and to maximize the number of calories it takes to feel full. Can we really justify the lunacy of a culture that studies genes looking for variation in satiety responses, while engineering foods to undermine satiety responses?

Yes, our genetic vulnerability to obesity is variable- much, I bet, like our genetic vulnerability to drowning. But I don’t think that invites a genetic study of the drowning victims of the Titanic. I think the bigger issue was the obvious one: the ship went down.

We are all in the same boat, and it’s sinking, too- as evidence by a global rise in bariatric surgery for ever younger children. The genes underlying vulnerability to obesity in all their variation were there a generation or two or twenty ago, too- when childhood obesity was rare. Those same genes are there now that it is rampant. Knowledge of them may be put to good use, but not if it distracts us from the sinking ship. What has changed is not within our children, but all around them. And we don’t need to wait for a genetic map of each child to fix it.

Human beings don’t have gills, and there are genes to blame. But the right response looks like swimming lessons, and lifeguards, and fences around pools- not studying genes while pushing kids into the surf. Not a new pill to fix an age-old part of who we are that was never really broken.

-fin

Brazil’s bloody brilliant dietary guidelines…

succinct. direct. honest. transparent. will never happen here…

Brazil’s new dietary guidelines: food-based!

Brazil’s new dietary guidelines: food-based!

Brazil has issued new dietary guidelines open for public comment.  For the Brazilian Dietary Guidelines document (in Portuguese), click here..

Brazilian health officials designed the guidelines to help protect against undernutrition, which is already declining sharply in Brazil, but also to prevent the health consequences of overweight and obesity, which are sharply increasing in that country.

The guidelines are remarkable in that they are based on foods that Brazilians of all social classes eat every day, and consider the social, cultural, economic and environmental implications of food choices.

The guide’s three “golden rules:”

  • Make foods and freshly prepared dishes and meals the basis of your diet.
  • Be sure oils, fats, sugar and salt are used in moderation in culinary preparations.
  • Limit the intake of ready-to-consume products and avoid those that are ultra-processed.

The ten Brazilian guidelines:

  1. Prepare meals from staple and fresh foods.
  2. Use oils, fats, sugar and salt in moderation.
  3. Limit consumption of ready-to-consume food and drink products
  4. Eat regular meals, paying attention, and in appropriate environments.
  5. Eat in company whenever possible.
  6. Buy food at places that offer varieties of fresh foods. Avoid those that mainly sell products ready for consumption.
  7. Develop, practice, share and enjoy your skills in food preparation and cooking.
  8. Plan your time to give meals and eating proper time and space.
  9. When you eat out, choose restaurants that serve freshly made dishes and meals. Avoid fast food chains.
  10. Be critical of the commercial advertisement of food products.

Now if only our Dietary Guidelines Advisory Committee would take note and do the same?

Would you like us to have sensible, unambiguous food-based guidelines like these?  You can file comments on the 2015 Dietary Guidelines here.

Thanks to Professor Carlos A. Monteiro of the Department of Nutrition, School of Public Health at the University of Sao Paulo for sending the guidelines and for their translation, and for his contribution to them.

BUPA thinks about the future…

  • Dr Paul Zollinger-Read is Chief Medical Officer at Bupa
  • He’s tried to think about the future
  • ubiquitous, embedded sensors will be important
  • gamification will help change behaviours
  • In November 2013, Bupa signed a partnership agreement with the United Nations agency, the International Telecommunication Union (ITU), to work together on a global ‘m-Health’ initiative called ‘Be Healthy, Be Mobile’.

http://www.telegraph.co.uk/technology/news/10634366/Healthcare-in-2024-clothes-that-detect-blood-sugar-levels-and-a-toilet-that-monitors-hydration.html

Healthcare in 2024: clothes that detect blood sugar levels and a toilet that monitors hydration

Smart technology will transform healthcare over the next ten years, according to Bupa

Google unveiled a revolutionary smart contact lens which detects glucose levels in diabetes sufferers’ tears earlier this year

By 2024, mobile technology will have completely transformed medical provision across the world, according to global healthcare company Bupa. Clothes, household appliances and furniture will all play a vital role behind the scenes of our daily routines, helping keep track of health and alerting people at the first sign of illness.

Meanwhile, ‘gamification’ of healthcare could reward everyday positive choices and healthy behaviour in the same way gamers unlock badges in mobile apps such as Angry Birds or Foursquare, aiding disease prevention and dramatically reducing the onset of diseases such as diabetes.

“This glimpse into the future has allowed us to imagine a time where sophisticated mobile technology and advancements in the connected home mean that people can become guardians of their own health,” said Dr Paul Zollinger-Read, Chief Medical Officer at Bupa.

“Being aware of their likelihood of disease and possible risk factors, coupled with constant monitoring through intelligent technology means that they will be able to spot the symptoms of illness from a very early stage, or simply prevent them altogether.”

Some of the innovative healthcare solutions suggested by Bupa include ‘smart’ nappies that allow parents to check their child’s hydration levels or monitor for kidney infections, intelligent fibres in clothing that canl detect movement of the chest and pulse, monitoring breathing and heart rate and detecting irregularities, and contact lenses featuring microscopic cameras that will monitor changes in the back of the eye, spotting early signs of diabetes.

Shoes featuring pressure sensors could detect when the wearer is sedentary, and alert them with updates on fitness goals, and the household fridge will monitor liquid, nutrition and calorie consumption, while ‘tattoo’ skin patches will monitor body temperature and hydration.

Bupa said that wearable technology and the connected home will transform prevention of diseases in the next decade by gathering data from a number of devices about our bodies and presenting it back to us in simple, visual, practical terms.

The news comes after Google unveiled a revolutionary smart contact lens which detects glucose levels in diabetes sufferers’ tears earlier this year. Human trials of a miniature artificial pancreas are also set to begin in 2016.

In November 2013, Bupa signed a partnership agreement with the United Nations agency, the International Telecommunication Union (ITU), to work together on a global ‘m-Health’ initiative called ‘Be Healthy, Be Mobile’.

Bupa and ITU will provide multidisciplinary expertise, health information and mobile technology to fight chronic diseases including diabetes, cancer, cardiovascular and chronic respiratory diseases, in low- and middle-income countries.

Doctors detecting depression

Filling out forms is very much the v1.0 use of IT in the detection of mental health issues.

http://depressionscreening.org/

http://online.wsj.com/news/articles/SB10001424052748703471904576003520708615998

THE INFORMED PATIENT

How Doctors Try to Spot Depression

By

LAURA LANDRO
Updated Dec. 7, 2010 12:01 a.m. ET
Appearing anxious and overwhelmed on a routine visit with her primary-care provider, Lucy Cressey was prescribed an anti-anxiety medication and referred for talk therapy with a social worker.The treatment recommendations came after Ms. Cressey agreed to fill out two questionnaires during the medical visit at the John Andrews Family Care Center in Boothbay Harbor, Maine, last year. Ms. Cressey scored high on both questionnaires, designed to help depression and anxiety.

Following the recent death of her best friend, a tough spinal surgery and some family financial woes, “a lot of stressors just snowballed for me,” says Ms. Cressey, a 52-year-old veterinary technician. “But in rural Maine it’s not so cool to talk about being depressed or anxious, and those questionnaires really open some doors for them to help you.”

A growing number of primary-care providers are using screening tools to assess depression and other mental-health conditions during routine-care visits. They are also coordinating care of depressed patients with behavioral-health specialists. Such so-called mental-health-integration programs have been shown to reduce emergency-room visits and psychiatric-hospital admissions, and to increase employees’ productivity at work.

One in four American adults who visit their primary-care doctors for a routine checkup or physical complaint also suffer from a mental-health problem, federal data show. But patients often don’t raise the issue and doctors are too busy to ask. As a result, many never get treatment: Less than 38% of adults in the U.S. with mental illness received care for it last year, according to the federal Substance Abuse and Mental Health Services Administration.

A number of health-care groups work in tandem with behavioral-health providers. And some insurers, including AetnaAET +5.23% are promoting integrated care. About 5,000 physicians participate in Aetna’s Depression in Primary Care program, which reimburses them for administering a Patient Health Questionnaire, or PHQ-9, to patients. Aetna is also training behavioral-health specialists, and stationing them in primary-care offices.

Health groups increasingly recognize that physical and emotional health are intertwined. Many patients with mental-health problems have two or more other issues such as heart disease, obesity or diabetes. As many as 70% of primary-care visits are triggered by underlying mental-health issues, according to behavioral-health researchers.

Intermountain Health in Salt Lake City, Utah, uses the PHQ-9 depression-screening tool in about 70 of its 130 medical practices. “The aim is to see if we stabilize patients and get them well in primary care, or whether we need to transition them to a behavioral-health expert,” says Brenda Reiss-Brennan, director of the Intermountain Mental Health Integration program.

Wayne Cannon, an Intermountain physician helping lead the effort, says that patients who are asked to fill out the PHQ-9 form might be classified as mildly, moderately or severely depressed. Scoring programs on the questionnaires include guidelines to help doctors determine whether patients need just watchful waiting, medication or a course of psychotherapy. Patients can be immediately seen by a behavioral-health specialist in what’s known as a “warm hand-off,” Dr. Cannon says, making them more comfortable and likely to follow through with treatment.

 

Amy Young, a 32-year-old patient at Intermountain who has multiple sclerosis and takes antidepressants, says her primary-care doctor last year referred her to a psychologist who works in the same office and knew about some struggles faced by MS patients. “Your primary-care doctor can’t talk to you for an hour at a time like a therapist can,” says Ms. Young. “They can talk to each other if they have questions about anything going on with me and I feel much more relaxed because I’m used to going to the same office.”

Intermountain says its own studies show that adult patients treated in its mental-health integration clinics have a lower rate of growth in charges for all services than those treated in clinics without the service. It also found that depressed patients treated in the clinics are 54% less likely to have emergency-room visits than are depressed patients in usual care clinics.

Patients being treated for depression should have the PHQ-9 test regularly administered, says John Bartlett, senior adviser in the mental-health-care program at the nonprofit Carter Center in Atlanta, which promotes mental-health treatment in primary care. If doctors don’t offer it or don’t repeat it, patients should take the test on their own and alert their doctor to any worrisome score, he says. The test is available free online atdepressionscreening.org.

MaineHealth, a network of providers in the state that includes the John Andrews Center where Ms. Cressey is treated, recruited behavioral-health specialists to work in doctors’ offices in different communities. Cynthia Cartwright, program director, says MaineHealth created an Adult Wellbeing Screener combining questions from the PHQ-9 for depression, and other tests for anxiety, bipolar disorder and substance abuse. “It’s hard sometimes to reduce depression symptoms to the questions on a form, but you have to start somewhere, and I think they help doctors notice, ask about and treat mood disorders,” says Debra Rothenberg, one of the physicians participating in the program.

Because behavioral-health services are typically covered separately under most insurance plans, doctors often have to advise patients to seek out additional mental-health care by calling their insurer for a referral. But many patients don’t follow through to make the appointments, and there are often limits to their mental-health coverage. That is changing as new federal rules take effect prohibiting insurers from setting stricter limits on mental-health benefits than they do for other illnesses. And mental-health-integration programs are expected to get a boost from the new federal health law, which includes funding for programs creating “medical homes” that coordinate physical- and mental-health care for patients.

In the Aetna program, the insurer’s case managers help track patients’ progress and alert physicians if they are not improving. Case managers also assist with referrals to additional mental-health services.

Primary-care physicians increasingly are using screening tools to assess depression during routine-care visits. Getty Images

Aetna’s studies show that on average, patients completing the case-management program experienced a 4.7% increase in productivity at work, based on a questionnaire measuring the impact on productivity of employee health problems. Hyong Un, Aetna’s chief psychiatric officer, says the insurer uses its own records to identify patients who may be candidates for depression screenings, including those who have stopped filling their antidepressant prescriptions.

Richard Wender, chair of the department of family medicine at Thomas Jefferson University in Philadelphia, says participation in the Aetna program has helped motivate its doctors to administer the screens and follow up with patients. Having a behavioral-health specialist in the same office “has helped us assess behavioral-health issues more frequently and have a plan in place to deal with them,” he says.

Corrections & Amplifications

The Trustees of Dartmouth College hold the copyright on diagrams used by some doctors to screen patients for mental-health problems. Reproductions of the diagrams that accompanied an earlier version of the Informed Patient column were incorrectly attributed to MaineHealth.

lifestyle program impacts…

lifestyle program reduces weight and cuts diabetes risk…

http://www.medicalobserver.com.au/news/dramatic-impact-from-450-lifestyle-program

Dramatic impact from $450 lifestyle program

18th Feb 2014

Catherine Hanrahan   all articles by this author

MASS action program on diabetes appears to inspire weight loss among participants.

A landmark US diabetes prevention trial has shown that individuals who lost around 7% of their body weight reduced their diabetes risk by 58%.

Achieving these goals in the real world is another matter, yet a Victorian study has shown that a large-scale systematic diabetes prevention program can significantly reduce diabetes risk.

The Life! Taking Action on Diabetes program used 300 trained facilitators to give advice to around 8500 people at risk of diabetes in six group sessions over eight months.

Participants lost an average 2.4kg and reduced their waist circumference by 3.8cm, representing about 2.7% of their starting body weight, which extrapolates to a 21—39% reduced risk of diabetes.

Lead investigator Professor James Dunbar, director of the Greater Green Triangle University Department of Rural Health at Flinders and Deakin universities, says it’s a significant improvement. “One of the great myths is you have to lose a lot of weight,” he says. “Actually the first 3kg is what makes the big difference.”

Professor Dunbar says Life! lacked Medicare funding for cholesterol measurements at three months, but the pilot trial, which did include cholesterol measurements, showed that the protocol also reduced cardiovascular risk by 16%.

He says the key to the success of the program, which cost approximately $450 per participant, was using behavioural change theories pioneered in a Finnish diabetes prevention study.

The Health Action Process Approach model encourages participants to use problem-solving and goal-setting to change their diet and activity.

“The facilitators are trained to get participants to make changes for themselves about what they are going to do rather than pumping facts and figures at them,” Professor Dunbar says.

He says Life! was designed for GPs — who don’t have time to coach their patients to lose weight — to refer to the program.

While Life! does not have long-term data, participants in the pilot have been followed for 30 months and diabetes risk reduction is being maintained.

Professor Dunbar says the Finnish program, from which Life! was derived, showed that diabetes risk was reduced by 37% even after 13 years.

“So even though people start to put on weight again and slip in their habits, the reduction in risk of progression of diabetes is dramatically reduced,” he says.

Professor Dunbar says Diabetes Australia aims to roll out the Life! program Australia-wide.

Diabetes Care 2013; online 6 Dec

UoW on Big Food battle

Haven’t heard of Samantha Thomas before… could be worth speaking to regarding the riot project.

http://thehoopla.com.au/big-food-fight/

BIG FOOD FIGHT

By Samantha Thomas

February 18, 2014

It is said that a powerful industry can sell anything to anyone.

And indeed, industry has profited greatly from its role in some of the most serious public health problems in modern times – smoking, obesity, alcohol and gambling to name but a few.

Public health advocates have argued that industry should have a very limited role (if at all) in health policy decisions about their products. Decisions to reform products may improve the health of communities, but may also impact on the profits of the companies that sell them.

In 2013, the Director General of the World Health Organisation Margaret Cho outlined that our efforts to prevent non-communicable diseases such as obesity certainly go against the business interests of powerful corporations:

 “… it is not just Big Tobacco anymore. Public health must also contend with Big Food, Big Soda, and Big Alcohol. All of these industries fear regulation, and protect themselves by using the same tactics.

Research has documented these tactics well. They include front groups, lobbies, promises of self-regulation, lawsuits, and industry-funded research that confuses the evidence and keeps the public in doubt.

Tactics also include gifts, grants, and contributions to worthy causes that cast these industries as respectable corporate citizens in the eyes of politicians and the public. They include arguments that place the responsibility for harm to health on individuals, and portray government actions as interference in personal liberties and free choice.”

fiona-nashImage via The Australian

In Australia, we have seen the might of these powerful industries at first hand. Tobacco successfully lobbied governments for decades. And when gambling reform was touted by Andrew Wilkie, Australia’s major political parties literally ‘hit the jackpot’.

The tactics of junk food industries are no exception.

Until recently there has been very limited government level agreement about how to make Big Food accountable for the way in which they present information about their products to the community.

We know that marketing is an essential component in the way in which the junk food industry sells food that is energy dense and nutrition poor.  We also know that people struggle to read nutrition labels that are often complex and buried on the back or side panels of brightly coloured packets that highlight the ‘good’ aspects of their products and minimise the ‘bad’.

I also doubt if there are many mums or dads who inspect and understand the nutritional labelling on every single product as they drag the kids round the supermarket.

I don’t know about you but I’m just racing around the aisles as quickly as I can to avoid getting into long debates with my kids about why they can’t have the chips or lollies that have been so conveniently placed at child height on the shelves.

Hang on kids… can you just stand there quietly while mummy tries to decipher the Daily Intake Guide? I don’t think so.

Yet most people do understand that the nutritional content of food is important. They want clearer, easy to read information that allows them to make better choices for themselves and their families.

health-star-ratingThis is why the Health Star system is so important. Taken down by Assistant Health Minister Fiona Nash after only a few hours of operation, the website enabled consumers to make choices based on information about the total nutritional content of foods. It has become the source of an ongoing conflict-of-interest controversy, following the resignation of Nash’s chief-of-staff Alistair Furnival, who has links to the junk food industry.

The Health Star website showed a clear ‘five star’ rating system – based on the calculation of sugar, salt and saturated fat.

The higher the star rating, the healthier the product.

So when I’m faced with a choice of two similar cereals I can easily see which one is ‘healthier’ to put in front of my kids in the morning.

Perhaps more importantly it sends a message to industry to improve the content of their products.

Purchasing more 5 star products, and fewer 1 star products, sends a very clear message to industries that we want them to improve the content of their foods.

Effective?

The reported amount of opposition to the scheme by some sectors of the food industry is perhaps an indication that it would have been.

Efforts to improve the health of our communities will not be about how many people tune into the Biggest Loser.

It will be about how we comprehensively tackle the tactics of junk food industry.

And in the case of Health Star it is clearly about how we hold our Federal Government to account too.

Samantha-Thomas

Samantha Thomas is an associate professor at the School of  Health And Society , University of Wollongong.  She specialises in risk behaviours, social marketing campaign and understanding the impact of advertising on health and social behaviours. You can find her on Twitter @doc_samantha.

Economist: Why health care hasn’t globalised…

Bumrungrad and CCAD get a mention.

http://www.economist.com/news/international/21596563-why-health-care-has-failed-globalise-m-decine-avec-fronti-res?zid=318&ah=ac379c09c1c3fb67e0e8fd1964d5247f

Medical tourism

Médecine avec frontières

Why health care has failed to globalise

CLARE MORRIS hardly noticed when she tore the meniscus in her knee while dancing. The pain started only when she heard that repairing the damage at a hospital in South Carolina, where she lives, would cost $15,000. With limited insurance, she would have had to pay much of that herself. But after shopping around she found that she could have her knee repaired at a good hospital in Costa Rica for $7,400—and take a holiday, too.

Just a decade ago, stories like hers seemed to point to the future of health care. If a person could save thousands by shopping in the global health market, the reasoning went, insurers and governments could save billions. A knee replacement costs $34,000 in America, but just $19,200 in Singapore, $11,500 in Thailand and $9,500 in Costa Rica, according to Patients Beyond Borders, a consultancy. Even within Europe savings are to be found: a hip replacement is $4,000 cheaper in Spain than in Britain.

In the mid-2000s American insurers set out to find these savings by touring foreign private hospitals. They found that many were as good as their rich-world counterparts, and far cheaper. A big shake-up seemed likely. In 2008 Deloitte predicted an “explosive” boom in medical tourism, saying that the number of Americans going abroad for health care would grow more than tenfold by 2012.

It did not happen. Poor data were part of the problem: whereas Deloitte counted 750,000 American medical tourists in 2007, McKinsey, another consultancy, found at most 10,000 a year later. It is generally agreed that the number of medical tourists has grown since then—Thailand’s Bumrungrad hospital, which is popular with foreign patients, reports “steady growth”. But the data are still fuzzy. Patients Beyond Borders estimates that as many as 12m people globally now travel for care, perhaps 1m of them Americans. Industry insiders admit that growth has not matched the initial heady expectations.

Patient interest also turned out to be lower than predicted. Though some patients in the rich world seek out deals, most receive adequate health care at a manageable price and would prefer to stay at home. Potential savings are often insufficient to trump concerns about quality and the lack of recourse if something goes wrong. In 2008 Hannaford, an American supermarket chain, offered to pay the full cost of hip and knee replacements for its employees, including travel and patients’ usual share—provided they would go to Singapore. None took up the offer.

The predicted growth depended on medical tourism evolving from an individual pursuit to a cost-saving measure embraced by insurers and governments. But without reliable projections, insurers were reluctant to invest in the idea, says Ruben Toral, a health-care consultant. And cooler measures of the size of the opportunity dimmed their ardour. In 2009 Arnold Milstein of Stanford University estimated that less than 2% of spending by American insurers went on the kind of non-urgent procedures that might be moved abroad.

The legwork required also turned out to be formidable. Insurers had to choose foreign hospitals, negotiate contracts and malpractice insurance, and arrange follow-up care with American providers. They also risked upsetting the locals who would continue to take most of their custom. By the time the battle over Obamacare distracted them from contemplating transnational forays, most seemed to have concluded that they would not be worthwhile anyway. Companion Global Health Care, a subsidiary of Blue Cross Blue Shield, is the only big medical-tourism offshoot of an American insurer.

Governments have shown a similar lack of enthusiasm, perhaps because state promotion of medical tourism is usually seen as an admission of policy failure. In 2002 Britain allowed patients facing long waits to seek treatment elsewhere in Europe. Liam Fox, the shadow health secretary at the time, called the decision “humiliating” and criticised the government for not spending more at home. In Germany patient advocates blame government stinginess for the fact that some retired people choose, for reasons of cost, to live in eastern European care homes. Overall, only 1% of public health-care spending in Europe now crosses borders.

But the mere possibility of medical tourism is starting to change health care in unexpected ways. The biggest gains have gone not to patients, insurers or governments, but to hospitals, which have calculated that they could win more business by reversing the trend and going abroad to find patients. America’s Cleveland Clinic will open a branch in Abu Dhabi next year. (It already manages Sheikh Khalifa Medical City, a 750-bed hospital in Abu Dhabi.) Singapore’s Parkway Health has set up hospitals across Asia. India’s Apollo Hospitals, a chain of private hospitals, has a branch in Mauritius.

And though American firms and insurers have mostly stopped scouring the globe for bargains, some have negotiated bulk rates with top-notch hospitals at home. Lowes, a home-improvement firm, offers workers all around the country in need of cardiac care the option of going to the Cleveland Clinic in Ohio. PepsiCo, a food giant, made a deal with Johns Hopkins in Maryland. Other firms are said to be working on similar schemes. The future of medical tourism may be domestic rather than long-haul.

Could this be Jane Hall be arguing against prevention..?

Haven’t seen this before – a rational argument against prevention based on its difficult to quantify, long-term, positive impacts impacts on life extension. OMG. And while she’s at it, also suggesting that personal responsibility is the issue. Top work. Go Jane.

But systems research from the 1970s shows while that may well be the case, prevention often increases costs because it must be directed toward large groups, if not the whole population, while treatment is targeted at relatively few.

What’s more, not all preventive strategies are cheap, and their success will be reflected in a growing elderly population.

 

http://theconversation.com/commission-of-audit-should-know-costs-but-appreciate-value-21534

Commission of Audit should know costs but appreciate value
Four of the five members of the Commission of Audit during a Senate hearing at Parliament House in January. AAP Image/Lukas Coch

The Senate Select Committee into the Commission of Audit is holding its third Hearing in Canberra today. Witnesses include the Consumers Health Forum and Australian Health and Hospitals Association, so health is clearly the order of the day.

Instituted by the Abbott government soon after it came to power, the Commission is charged with finding savings by eliminating waste and duplication of functions, and the consolidation of Commonwealth agencies. And the Australian National Preventive Health Agency(ANPHA) is widely held to be an easy target for it.

The agency was established as part of the raft of reforms under the 2011 National Health Reform Agreement, to lead in preventive health through surveillance and monitoring, policy advice, national social media campaigns, and by sponsoring research.

Eliminating the ANPHA would, of course, look like a positive contribution to the savings and agency reductions needed to justify the Commission of Audit. But the 40 or so ANPHA staff will not contribute significantly to the Commission’s targeted reduction of 12,000 public servants.

But let’s assume the Commission is less concerned with justifying its own existence and more focussed on the wise investment of government resources (that’s our taxes). In that case, there are a number of issues it should bear in mind.

Neither easy nor quick

The goal for the ANPHA is to reduce the prevalence of preventable disease. According to the Australian Institute for Health and Welfare (AIHW), 32% of the current national burden of disease is due to preventable risk factors. And that’s set to grow with rising national levels of obesity and falling fitness.

One could say preventable disease is a big target, so it shouldn’t be that hard to make an impact. Unfortunately, what’s preventable in theory is not so preventable in practice.

Take one of the top risk factors of preventable disease according to the AIHW – intimate partner violence. It’s one thing to say there’s a significant national burden of injury and disease due to violence in relationships; it’s quite another to actually stop the dominant partner acting violently.

Much the same applies to obesity, lack of physical activity and poor diets. To paraphrase Shakespeare’s Brutus from Julius Caesar (I,ii, 140-141):

the fault lies not in our health system. But in ourselves…

In many areas, Australia has done well in reducing the prevalence of preventable disease and, to some extent, that’s now reflected in our improving life expectancy and expected life years without disease or disability.

Clearly, action on prevention didn’t start in 2011 with the establishment of ANPHA; the 2008 COAG National Partnership Agreement on Preventive Health committed A$872m over six years, which is a pretty serious investment.

The problem is the payoff period for such action is long – it takes a lifetime of good habits to enjoy their health consequences. Investment and performance in one period will influence performance in later periods.

The issue for the Commission, then, is what value has been added by the existence of a national agency, and how can that be judged when it’s barely three years old.

Better than cure?

Recent inquiries and reviews, such as the National Health and Hospitals Reform Commission and the Preventative Health Taskforce have made the case for stronger investment in prevention, as they have in other developed countries, including the United Kingdom and the United States. And in much policy development, there’s an implicit view that “prevention is better and cheaper than cure”.

But systems research from the 1970s shows while that may well be the case, prevention often increases costs because it must be directed toward large groups, if not the whole population, while treatment is targeted at relatively few.

What’s more, not all preventive strategies are cheap, and their success will be reflected in a growing elderly population.

The policy issue then isn’t whether there should be more investment in reducing preventable disease, but which programs are “good buys” when considering both effectiveness and cost. And effectiveness must reflect the very human goals of adding years to life and life to years.

Both the National Health and Hospitals Reform Commission and the Preventative Health Taskforce recommended that preventive strategies be subject to economic evaluation in much the same way that new medical procedures and pharmaceuticals are.

But the evaluation of broad-scale prevention is more challenging than therapeutic interventions. There are significant issues around which benefits to select for evaluation and what value to assign them, and modelling risk factors with multiple effects (on several diseases), as well as modelling the multiple risk factors for many chronic diseases.

So it’s not clear that the guidelines that have served so well for appraising immediate treatment effects will work as well for long-term preventative programs.

Things to keep in mind

The Commission’s terms of reference stress that its role is to find efficiencies and savings that will reduce duplication and improve the budget position. For this, it’s important to remember that Commonwealth doesn’t equal national; this country has six state and two territory governments, as well as the Commonwealth government.

Successful public health campaigns require political agreement, sufficient funding and national campaigns backed by local initiatives and action. The Commission must distinguish complementary efforts from duplication.

The Commission’s terms of reference also mention the need to improve value for money – it would do well to remember that while knowing the cost of agencies and programs is simple, appreciating their value is considerably more complex.