Category Archives: policy

Singapore appoints first Chief Data Scientist

this is a brilliant move….

http://www.futuregov.asia/articles/2014/aug/14/singapore-governments-first-chief-data-scientist-p/

ANALYSIS, CONNECTED GOVERNMENT, GOVERNMENT ANALYTICS

SINGAPORE GOVERNMENT’S FIRST CHIEF DATA SCIENTIST PRABIR SEN ON HIS NEW ROLE AND GOALS

From traffic updates to tax returns, cities and countries have more data than ever before – but how can they manage it?

FutureGov has exclusively interviewed Prabir Sen, Singapore government’s first Chief Data Scientist. He was appointed by the Infocomm Development Authority of Singapore (IDA) in January, and spoke on why his role was created, what he wants to achieve and the challenges he faces.

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Vision to be a global analytics hub

Singapore aspires to be the world’s centre of data science and analytics. This vision required a dedicated team to guide the development of skills on data sciences and advanced analytic across the government and industry. The role of the Chief Data Scientist and his supporting team, called the Data Sciences Group, were created to drive the private and public sectors’ adoption of data analytics, said Sen.

Sen is excited about the potential for expanding Singapore’s work in this area: “I wonder if it is possible to invite the international sports and games industry, such as the Olympics Association, to collaborate with Singapore-based tech companies and talents on sports analytics right here in Singapore? Is it possible to attract aerospace and logistics companies here to do machine-to-machine data analytics? Is it possible to drive the multinational consumer good corporations to work with local small tech companies on advanced consumer insights?”

Using analytics to improve quality of decisions & lives

The government believes that data analytics has huge opportunities to impact government services and improve citizens’ lives in a wide range of areas, such as healthcare, transportation, education, retail and waste management.

A large volume of data is being generated from sensors and mobile devices today. This includes communication between person-to-person, person-to-machine and machine-to-machine, added Sen. He and his team are tasked to evaluate and apply advanced analytics techniques and models that can help organisations get a “360-degree view on people, technology and policies to improve the quality of decisions and improve citizens’ lives and journey of experience at various touch points.”

Cross agency data analytics

The greatest opportunity for using analytics within government is what Sen calls “cross data analysis”, where one agency can use data of another agency to solve their problem. “For example, the Ministry of Manpower can analyse healthcare data from Ministry of Health to determine skill gaps and future talent development requirements, or, transportation use environment to determine impact of weather in commuters’ behaviour” he said. “Such cross data analyses also require greater attention to and better governance of data protection, privacy and anonymity,” he added.

Some agencies are currently using this strategy and are achieving great results, he said, and the Singapore government is now encouraging them to explore more cross-agency data use.

Innovation therefore requires agencies to be even more ready to experiment: “Data analytics is fanning the flames of entrepreneurship in the Singapore government, to adopt a philosophy called ‘start up’. Government is obviously not a start up but initiatives to effect change are best thought of as start-ups where we should be more ready to trial and be comfortable with small failures.”

“Compare a project that takes months and costs a lot of money; with one that takes two persons and a couple of weeks of effort. If the former fail, it will be catastrophic, while a failure of a small trial is still acceptable. We can adopt a risk management methodology where the cost of failing becomes exceedingly tiny,” he said.

Developing analytics talent

One of Sen’s key performance indicators is to strengthen data talent locally. According to a recent IDA release, “McKinsey forecasts that there will be a shortage of 140,000 to 190,000 data sciences and analytics professionals by 2018 in just the US alone”.

Sen shared that the need to increase the local data talent pool is a real challenge. Most organisations are struggling to recruit enough candidates with the right skills. “We are shorthanded in several areas: data scientists who have both computational experience and business acumen, data visualisers who are skilled in both analytics and graphic design, analytics consultants who hold domain knowledge besides their analytics experience, and data engineers who can source and integrate data from disparate systems.”

Retaining this data talent is even more difficult, he continued. “Most of these data professionals are creative people. They require space and freedom and a stimulating environment to explore new approaches and insights that challenge them. So we need to facilitate and grow this local community, to drive engagement with them, pulling together users, data analytics companies, cloud providers to form an ecosystem to exchange ideas.”

To this end, IDA has launched a Massive Open Online Course (MOOC) on data science and analytics this month, offering locals the chance to develop the vital skills to respond to the growing demand for data professionals. The class has attracted more than 350 registrations from both the private and public sector.

Chief Data Officer vs Chief Data Scientist

Sen also clarified how his role is different from a Chief Data Officer. “A Chief Data Officer typically has responsibility to govern and protect data, and find ways to use data across the agencies. My role, on the other hand, is to find ways to build transformative products using data sciences, analytics and insights; drive rapid development and adoption of analytical techniques, and develop the local data and tech talent.”

The skills and experience that make a good Chief Data Scientist, Sen added, is not limited to quantitative and computation proficiency. The candidate must be good at understanding human behaviour, how people go about solving their problems and making decisions, and able to think laterally to engage in cross-cutting strategic dialogues. Most importantly, he must be able to learn, unlearn and relearn.

Learning will be vital as Singapore seeks to become a global hub for analytics. Agencies are being challenged to work together on trialling new approaches, while the government is seeking to build greater scientific communities and talent in the city state. Ultimately, though, these efforts could lead to greater personalisation of citizen services – a new way in which the government engage and does business with its customers.

What Uber for healthcare might look like

Interesting take on imagining the future of healthcare.

http://www.kevinmd.com/blog/2014/08/uber-health-care-will-look-like.html

What the Uber of health care will look like

 

Medallion owners tend to fall into two categories: private practitioners and fleet owners. Private practitioners own their own car, have responsibility for maintenance, gas and insurance, and tend to use the cash flow to live while allowing the medallion to appreciate over the course of their career. They then cash out as part of their retirement plan.

Fleet owners have dozens of medallions; they lease or buy fleets of automobiles and often have their own mechanics, car washes and gas pumps. They either hire drivers as employees or, more often, rent their cars to licensed taxi drivers who get to keep the balance of their earnings after their car and gas payments.

In London, taxi drivers have to invest 2 to 4 years of apprenticeship before they can take and pass a test called “The Knowledge.” However, like NYC, finally getting that a licence to operate a Black Cab in London is a hard-working but stable way to earn a living.

Now imagine that someone comes along that can offer all the services of the NYC yellow cab or the London Black Cab directly to the general public, but does not have to own the medallion, own the car or employ the driver. With as much as 70% lower overhead, they provide the same service to the consumer; in fact they are so consumer friendly that they become the virtual gatekeeper for all the taxi and car service business in the community.

How, you ask? Outsourcing the overhead and just-in-time inventory management; they convince thousands of people to drive around in their own cars with the promise of a potential payment for services driving someone from point A to point B. All these drivers have to do is meet certain standards of quality and safety. This new company does all the marketing and uses technology to make the connection between the currently active drivers and those in need of a ride; they provide simple and transparent access to a host of cars circulating in your neighborhood, let you know the price and send a picture and customer rating of the driver, all before he or she arrives, and they process the payment so no money ever changes hands.

This is the premise behind Uber, a very disruptive take on the taxi business. As a recent article in Bloomberg noted, the slower rate of growth in medallion value is already attribute to the very young company; a recent protest by Black Cab drivers in London resulting in an eight-fold increase in Uber registrations.

Now imagine that a new health care services company comes to your community offering population health management services on a bundled payment or risk basis. They guarantee otherwise inaccessible metrics of quality and safety to both large employers and individual consumers. They employ only a handful of doctors, but do not own any hospitals, imaging centers or ambulatory care facilities.

However, they are masters at consumer engagement, creating levels of affinity and loyalty usually found with consumer products and soft drinks. They use a don’t make me think approach to their technology, seamlessly integrating analytics and communications platforms into their customers lives, and offer consumers without a digital footprint a host of options for communications, including access to information and services via their land lines or their cable TV box. They leverage high-level marketing analytics to determine who will be responsive to non-personal tools for engagement, like digital coaching, and who requires a human touch.

Care planning is done based on clinical stratification and evidence; population specific data is used to determine the actual resources required to achieve clinical, quality and financial goals. (A Midwest ACO has more problems with underweight than obesity, do they need to maintain their bariatric surgery center?) Physicians serve as “clinical intelligence officers,” creating standing orders across the entire population, implemented by non-clinical personnel; they also create criteria for escalation and de-escalation of services and resource allocation based on individual patients progress towards goals. They employ former actors and actresses as health coaches and navigators, invest heavily in home care and nurse care managers and use dieticians in local supermarkets to support lifestyle changes (while accessing and analyzing the patients point-of-purchase data to see what they are really buying).

The primary relationship between patients and their health systems is with a low cost, personal health concierge: Primary care physicians are only accessed based on predetermined eligibility criteria and only with those physician who agree to standards of quality and accountability are in the network. Multi-tiered scenario planning for emergencies is built into the system. For professional resources only required on an as-needed basis, such as hospital beds, surgeons and medical specialists, access is negotiated in advance based on a formula of quality standards and best pricing but only used on a just-in-time basis.

They are not a payer, although a professional relationship with them is on a business-to-business basis. They are a completely new type of health system, guaranteeing health and well being, transparent in their operations and choosing their vendors based on their willingness and ability to achieve those goals. In doing so, they significantly reduce the resources necessary to achieve goals for quality of care and quality of health across the entire population; they treat quality achievement as an operational challenge and manage their supply chain accordingly.

Am I suggesting this a new model of care? No, I am personally an advocate for physician-driven systems of care. But this kind of system is very possible, and there are companies working on models of national ACOs using many of these principles.

The Uber of health care will have much less to do with the mobile app; and far more to do with creating value by minimizing overhead, designing flexible operations, supporting goal-directed innovation and bringing supply-chain discipline to the idea of resource-managed care delivery. It will involve embracing models of care delivery that leverage emerging evidence on non-clinical approaches to health status and quality improvement, and focusing on designing goal-directed interactions between people, platforms, programs and partners.

I can hear more than a few of you creating very good reasons why it wont work (“You can’t put an ICU bed out to bid!”), but these scenarios are very doable. If we want to revitalize the experience of care for patients and professionals, we must be willing to acknowledge and embrace dramatically different, often counter-intuitive, new operating models for care that will require new competencies, forms of collaboration and reengineering the roles and responsibilities of those who comprise a patients’ health resource community.

Steven Merahn is director, Center for Population Health Management, Clinovations. He blogs at MedCanto.

Barnes: Cap specialist fees to maintain access to medicare

Good call…

http://www.medicalobserver.com.au/news/call-to-cap-specialists-fees-gathers-support

Call to cap specialists’ fees gathers support

7th Aug 2014

Flynn Murphy   all articles by this author

THE former Howard government adviser who reignited the co-payment debate is back. In his sights: exorbitant out-of-pocket expenses being charged by overpaid specialists.

Terry Barnes has called for the fees that surgeons and other specialists can charge to be capped at their AMA-recommended rates. And if they charge too much they should be refused access to Medicare, he told Medical Observer.

“If the AMA schedule is considered fair and reasonable, then any out-of-pocket in excess of that is, by definition, unreasonable,” Mr Barnes said.

“What I propose is that if the government gives ground on cutting the GP rebate [for the co-payment], the quid pro quo is that the government works together with the AMA to reduce patient out-of-pockets.”

Mr Barnes showed MO a recent anaesthetist’s bill that saw him pay four times the rebate he was entitled to under the MBS.

“She should have delivered an anaesthetic with her [bill],” he said.

The proposal is backed by the Grattan Institute’s Dr Stephen Duckett, a prominent health economist who gave evidence to the recent Senate inquiry into out-of-pocket costs.

In his submission to the inquiry, Dr Duckett reported that for people in the lowest disposable income decile, average fees for specialists were nearly four times the average GP fee.

“I think it’s a good idea,” he said of Mr Barnes’s call.

“I think the profession has to have some responsibility for moderating out-of-pocket costs. There is an issue here about professional responsibility.”

The comments follow a statement from the Royal Australasian College of Surgeons (RACS) expressing concern about reports of “excessive… even extortionate” and “unethical” surgical fees being charged to patients by its own members.

RACS president Professor Michael Grigg said the reported fees were “damaging to the health system and to the standing of surgeons and the surgical profession”.

“RACS believes that extortionate fees, where they are manifestly excessive and bear little if any relationship to utilisation of skills, time or resources, are exploitative and unethical. As such, they are in breach of the college’s code of conduct and will be dealt with by the college,” the statement said.

But an RACS spokesman said the college does not support a cap on fees.

An AMA spokesman said: “The AMA is currently in talks with the government on the disastrous and hugely unpopular budget co-payments proposal, and doubts that the government would be rushing to adopt any other ‘thought bubbles’ from the author of that policy.”

Economist on doctor review sites

 

 

 

http://www.economist.com/news/international/21608767-patients-around-world-are-starting-give-doctors-piece-their-mind-result?fsrc=scn/tw_ec/docadvisor

 

Patients’ reviews

DocAdvisor

Patients around the world are starting to give doctors a piece of their mind. The result should be better care

WHEN a patient in Illinois did not like the result of her breast-augmentation surgery, she reacted like many dissatisfied customers: by writing negative comments about her doctor on websites that feature such reviews. Her breasts, she said, looked like something out of a horror movie. Other unhappy patients joined her online, calling the doctor “dangerous”, “horrible” and a “jackass”. He sued them for defamation. (The cases were later dropped.)

Other doctors have filed similar lawsuits, mostly in America. Though few have won, their reaction illustrates a discomfort with patient reviews felt by many of their colleagues. Some question the accuracy and relevance of the feedback; others complain that privacy rules prevent them from responding. Sites often have just a handful of ratings per doctor, meaning results can be skewed by a single bad write-up.

But increasingly, doctors cannot afford to ignore them. They often lead the results of searches for doctors’ names. In America, the world’s biggest health-care market, firms that offer health insurance are making employees pay a bigger share, pushing them to search for guidance online. The most sophisticated sites are attracting more users by including reviews and other features. ZocDoc also lets patients make appointments. Offerings from Vitals include a quality indicator it has built using data from 170,000-odd sources. Castlight Health includes prices gathered from insurance bills and other data. The differences can be startling—the cost of a brain scan in Philadelphia ranges from $264 to $3,271.

With around 60 review sites, America leads the way. But they are also popping up in other countries where patients pay for at least part of their care. Practo, an Indian firm that schedules appointments with doctors, plans to start publishing patients’ reviews later this year. More and more Chinese patients, who generally do not have a regular family doctor, are using a site run by Hao Dai Fu (“good doctor”) to navigate their country’s unstructured health system, says Haijing Hao of the University of Massachusetts. It has profiles of around 300,000 doctors and over 1m reviews.

Increasingly, doctors, hospitals and health systems are seeking to turn the trend to their advantage. Some now offer incentives, such as prize draws, for patients to go online and rate them. A survey by ZocDoc found that 85% of doctors on its site looked at their ratings last year. And a handful of health-care providers have even started to publish reviews themselves. The University of Utah, which runs four hospitals and ten clinics, was one of the first, in 2012. Its doctors’ complaints about independent sites encouraged it to publish patient feedback that was already being collected for internal use. Some of its doctors now have hundreds of reviews.

Preparing staff for the publication of all the comments, good and bad, took a year, says Brian Gresh, who helped create the university’s system. But their worries appear to have been groundless: most reviews are positive, and patient-satisfaction scores improved after the move. Happy patients communicate and co-operate better with their doctors, says Tom Lee, the chief medical officer of Press Ganey, a firm that surveys patients on behalf of health-care providers, including for the University of Utah. Its boss, Pat Ryan, predicts that plenty of other hospitals will follow suit.

Some doctors are still sceptical, fearing, for example, that patients may judge a hospital on its decor rather than its care. But patients are rarely swayed much by such trivia, insists Mr Ryan: “If you have flat-screen televisions and your communication is poor, you will get very bad scores.” Moreover, the feedback reminds doctors that every meeting with a patient matters, so they try harder.

America’s government has started to link health-care payments with patient feedback: Medicare, a federal scheme for over-65s, recently started to give bonuses to hospitals that score well. The Cleveland Clinic, a big hospital, uses these data to improve its care. Britain’s National Health Service has surveyed patients for over a decade (though not on the performance of individual doctors) and published the results online—though some think it could use its findings better.

But many other governments do not even ask patients for their opinions. German doctors and hospitals, for example, have fought efforts to link funding with quality of care, says Maria Nadj-Kittler of the Picker Institute Europe, a research organisation, and are therefore hostile to patient reviews. This is a missed opportunity. Patients who hold their doctors accountable make them better and more efficient. That is good news no matter who pays.

Outsource physician behaviour change to the experts: Big Pharma

So pay for performance doesn’t work. This is hardly surprising when you see the compromise and mediocrity forced upon policy makers to get ideas through. There have been instances of success in health care. Indeed, one could argue that the exemplary success of big pharma in changing physician behaviour has provided a rod for its own back. Why not harness this expertise in getting under the skin of doctors, and pay big pharma sales outfits to guide physician practice in constructive directions, rather than being distracted by flogging pills that don’t really work that well anyway, and potentially harm? Might have a chat with Christian.

http://www.nytimes.com/2014/07/29/upshot/the-problem-with-pay-for-performance-in-medicine.html

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“Pay for performance” is one of those slogans that seem to upset no one. To most people it’s a no-brainer that we should pay for quality and not quantity. We all know that paying doctors based on the amount of care they provide, as we do with a traditional fee-for-service setup, creates incentives for them to give more care. It leads to increased health care spending. Changing the payment structure to pay them for achieving goals instead should reduce wasteful spending.

So it’s no surprise that pay for performance has been an important part of recent reform efforts. But in reality we’re seeing disappointingly mixed results. Sometimes it’s because providers don’t change the way they practice medicine; sometimes it’s because even when they do, outcomes don’t really improve.

The idea behind pay for performance is simple. We will give providers more money for achieving a goal. The goal can be defined in various ways, but at its heart, we want to see the system hit some target. This could be a certain number of patients receiving preventive care, a certain percentage of people whose chronic disease is being properly managed or even a certain number of people avoiding a bad outcome. Providers who reach these targets earn more money.

The problem, one I’ve noted before, is that changing physician behavior is hard. Sure, it’s possible to find a study in the medical literature that shows that pay for performance worked in some small way here or there. For instance, a study published last fall found that paying doctors $200 more per patient for hitting certain performance criteria resulted in improvements in care. It found that the rate of recommendations for aspirin or for prescriptions for medications to prevent clotting for people who needed it increased 6 percent in clinics without pay for performance but 12 percent in clinics with it.

Good blood pressure control increased 4.3 percent in clinics without pay for performance but 9.7 percent in clinics with it. But even in the pay-for-performance clinics, 35 percent of patients still didn’t have the appropriate anti-clotting advice or prescriptions, and 38 percent of patients didn’t have proper hypertensive care. And that’s success!

It’s also worth noting that the study was only for one year, and many improvements in actual outcomes would need to be sustained for much longer to matter. It’s not clear whether that will happen. A study published in Health Affairs examined the effects of a government partnership with Premier Inc., a national hospital system, and found that while the improvements seen in 260 hospitals in a pay-for-performance project outpaced those of 780 not in the project, five years later all those differences were gone.

The studies showing failure are also compelling. A study in The New England Journal of Medicine looked at 30-day mortality in the hospitals in the Premier pay-for-performance program compared with 3,363 hospitals that weren’t part of a pay-per-performance intervention. We’re talking about a study of millions of patients taking place over a six-year period in 12 states. Researchers found that 30-day mortality, or the rate at which people died within a month after receiving certain procedures or care, was similar at the start of the study between the two groups, and that the decline in mortality over the next six years was also similar.

Moreover, they found that even among the conditions that were explicitly linked to incentives, like heart attacks and coronary artery bypass grafts, pay for performance resulted in no improvements compared with conditions without financial incentives.

In Britain, a program was begun over a decade ago that would pay general practitioners up to 25 percent of their income in bonuses if they met certain benchmarks in the management of chronic diseases. The program made no difference at all in physician practice or patient outcomes, and this was with a much larger financial incentive than most programs in the United States offer.

Even refusing to pay for bad outcomes doesn’t appear to work as well as you might think. A 2012 study published in The New England Journal of Medicine looked at how the 2008 Medicare policy to refuse to pay for certain hospital-acquired conditions affected the rates of such infections. Those who devised the policy imagined that it would lead hospitals to improve their care of patients to prevent these infections. That didn’t happen. The policy had almost no measurable effect.

There have even been two systematic reviews in this area. The first of them suggested that there is some evidence that pay for performance could change physicians’ behavior. It acknowledged, though, that the studies were limited in how they could be generalized and might not be able to be replicated. It also noted there was no evidence that pay for performance improved patient outcomes, which is what we really care about. The secondreview found that with respect to primary care physicians, there was no evidence that pay for performance could even change physician behavior, let alone patient outcomes.

One of the reasons that paying for quality is hard is that we don’t even really know how to define “quality.” What is it, really? Far too often we approach quality like a drunkard’s search, looking where it’s easy rather than where it’s necessary. But it’s very hard to measure the things we really care about, like quality of life and improvements in functioning.

In fact, the way we keep setting up pay for performance demands easy-to-obtain metrics. Otherwise, the cost of data gathering could overwhelm any incentives. Unfortunately, as a recent New York Times article described, this has drawbacks.

The National Quality Forum, described in the article as an influential nonprofit, nonpartisan organization that endorses health care standards, reported that the metrics chosen by Medicare for their programs included measurements that were outside the control of a provider. In other words, factors like income, housing and education can affect the metrics more than what doctors and hospitals do.

This means that hospitals in resource-starved settings, caring for the poor, might be penalized because what we measure is out of their hands. A panel commissioned by the Obama administration recommended that the Department of Health and Human Services change the program to acknowledge the flaw. To date, it hasn’t agreed to do so.

Some fear that pay for performance could even backfireStudies in other fields show that offering extrinsic rewards (like financial incentives) can undermine intrinsic motivations (like a desire to help people). Many physicians choose to do what they do because of the latter. It would be a tragedy if pay for performance wound up doing more harm than good.

AMA rejects price transparency

AMA at its best (worst).

It doesn’t want price transparency because its too hard to predict how much things should cost charging by the hour instead of by the procedure.

I’d want to know more about my surgeon than my dishwasher when making a purchasing decision.

So lets put up all those metrics and allow people to compare what matters.

http://www.smh.com.au/federal-politics/political-news/ama-rejects-call-for-more-fee-disclosure-20140729-3cs2y.html#ixzz396F0w0H6

AMA rejects call for more fee disclosure

July 30, 2014 Dan Harrison and Daisy Dumas

AMA president Brian Owler at the National Press Club in Canberra on Wednesday.

AMA president Brian Owler at the National Press Club in Canberra on Wednesday. Photo: Alex Ellinghausen

The Australian Medical Association has rejected calls for greater transparency on surgical fees, saying it was not possible for patients to compare prices for operations in the same way they might shop around for a dishwasher.

Appearing at a Senate hearing on Tuesday, AMA president Brian Owler, who is a neurosurgeon, said his organisation did not support the charging of excessive fees, but said the appropriate fee for a procedure depended on the patient’s condition.

”It is not possible to put up on a website all of our fees … and be able to go, like you’re buying a dishwasher, and be able to work out which doctor you’re going to on the basis of the fee that they charge,” Associate Professor Owler said.

”The experience and qualifications of many of the doctors will vary, their practices will vary, and really you need to see a patient to understand what their problem is, then formulate with that patient the best plan of management.”

Professor Owler’s comments follow a statement from the Australasian College of Surgeons in which it expressed concern about some surgeons, including some of its own members, charging ”extortionate” fees.

The president of the college, Michael Grigg, said it was working with the Australian Competition and Consumer Commission on ways to allow greater disclosure of surgeons’ fees without breaching competition rules.

Prominent neurosurgeon Charlie Teo said there were some surgeons who abused the ignorance of their patients.

But he said the recommended fee for some procedures, such as the approximately $2500 fee for the removal of a brain tumour, undervalued the work involved in complex cases.

”I can be operating on the world’s most difficult brain tumour and it takes eight to 10 hours and I still get paid $2500. Versus a plastic surgeon who charges $8000 to $12,000 for a breast augmentation,” Dr Teo said.

Dr Teo recommended Australia adopt a the American Medical Association’s ”22 Modifier” policy, which requires surgeons to supply evidence that the service provided was substantially greater than the work typically required for a certain procedure if they charged higher fees.

Greens senator Richard Di Natale, who initiated the Senate inquiry into out-of-pocket health costs, said patients needed greater transparency on costs.

”At the moment, the problem is that people become aware of the out-of-pocket costs when it’s too late, when they’re well advanced down the treatment pathway, and often there’s no way of turning back.”

The president of the Australian Society of Plastic Surgeons, Tony Kane, said its members were required to make a full written disclosure to patients of what the cost of their treatment would be, including the possibility of further costs, should revision surgery be necessary.

Dr Kane said members were required to make this disclosure at a sufficiently early stage to enable patients to take cost considerations into account when deciding whether to undergo the treatment.

Intervention kills

Excellent article on over-servicing in healthcare.

Includes reference to this Berwick/JAMA article (PDF): Eliminating-Waste-in-US-Healthcare-Berwick

http://www.theguardian.com/commentisfree/2014/jul/19/patients-hospital-care-over-intervention

Too much intervention makes patients sicker

A culture of over-investigation and over-treatment is now one of the greatest threats to western health
The ObserverJump to comments (209)

Hospital theatre

Patients should be treated ‘according to clinical need’, not a focus on medical, pharmaceutical and financial targets. Photograph: PA

A few weeks ago my mum was admitted to hospital with a life-threatening pneumonia, induced by an immuno-suppressive medication she was taking for her rheumatoid arthritis. When the chest x-ray revealed infection in both lungs my father and I, both doctors, understood that her condition was serious. But we also knew that if anyone could fight this, it was one of the toughest and inspirational individuals, a woman who 10 years ago survived a brain haemorrhage.

But after several days into her stay, once the markers in her blood and oxygen levels started to improve, I was particularly concerned when she became uncharacteristically negative and tearful saying: “Just let me go. I’ve suffered enough.” Several days of eating unpalatable hospital food and sleeping poorly had started to have an adverse effect on her physical and psychological condition. Despite starting to recover from the acute cause of her admission she was now being put at risk of an affliction that affects thousands of hospitalised patients daily.

Writing in the New England Journal of Medicine last year, Dr Harlan Krumholz, professor of medicine at Yale, described a syndrome that starts to develop close to discharge from hospital. Physiological systems are impaired, reserves are depleted, and the body cannot effectively mitigate health threats. It is instructive to note that this syndrome – created by the stressful hospital environment – is a significant contributor to hospital re-admissions. It is estimated that 10-20% of patients discharged from hospital in the UK and US will be re-admitted within 30 days, often with a condition entirely unrelated to their original admission.

Poor sleep and inadequate nutrition have an adverse effect on physical performance and co-ordination, cognitive function, immunity, and even cardiac risk. The elderly are particularly vulnerable to being re-admitted with falls and infection, with one study revealing that a fifth of hospitalised patients over 65 had an average nutrient intake of less than 50% of their daily requirements.

Within days of feeding my mum home-cooked food, which we’d brought in, and asking the nurse to not wake her up in the night for unnecessary “routine” blood pressure checks, insisting that she didn’t need to be jagged with a needle for blood every day and getting her to wear her own clothes, my mum was smiling again and was able to regain enough strength to be discharged a week later.

A culture of over-investigation and over-treatment is now one of the greatest threats to western health. In the US it is estimated that a third of all healthcare activity brings no benefit to patients. Examples include excessive use of antibiotics, imaging for non-sinister headaches, use of surgery when watchful waiting is better and unwanted intensive care for patients at the end of life who would prefer hospice and home care. In the US, a fee-for-service model encourages high volume and expensive procedures. But we should be alert to similar possibilities here: the UK’s “payment by results” – which in reality is a payment-by-activity model – potentially incentivises “doing more” on the part of physicians.

As a profession we have also been guilty – unwittingly or otherwise – of exaggerating the benefits of medications often perceived as magic pills by patients when their benefits are often modest at best. This also detracts from more meaningful lifestyle interventions by giving the public the illusion of protection. One recent study revealed that those taking statins consumed considerably more food and ended up heavier after several years compared to those not taking statins. Our over-obsession with cholesterol-lowering by any means has become “the end in itself” says Rita Redberg, professor of cardiology at the University of California San Francisco: “Who cares about cholesterol lowering if it doesn’t benefit the patient?”

Even respected medical guideline panels appear to be influenced by corporate interests. The National Institute of Clinical Excellence has, in successive weeks, issued statements expanding the offer of weight-loss surgery to up to a million more obese patients with type 2 diabetes and suggested statins could be given to millions of healthy people.

At best, this is a contribution to over-medicalisation; at worst, this can seem like the behaviour of a sort of lobby group for the device and pharmaceutical industry. (On Friday Nice’s director of clinical practice, Mark Baker, said that allegations that eight of the 12 members of the guideline panel on statins had direct financial ties to the industry were unjustified.)

 

 

Political interference often worsens the situation. Jeremy Hunt’s recent criticism tainting all GPs for not referring patients early enough for cancer diagnosis is totally unjustified, fuelling more defensive medicine through encouraging over-investigation. This is the worst kind of medicine and goes against what I remember being taught in medical school – which was to treat patients according to clinical need.

But there’s a solution. In an effort to curb the unsustainable healthcare costs, estimated to reach a staggering $4.6trn by 2020, a campaign known as Choosing Wisely is gaining momentum in the US. Part of the campaign involves communicating with patients that more expensive medicine doesn’t necessarily mean better medicine. And this is reflected by the evidence that four fifths of new drugs are later found to be copies of old ones – not surprising perhaps when pharmaceutical companies spend twice as much on marketing new medications as on research.

We need a more informed decision-making process that gives greater empowerment to patients. Encouraging patients to ask specific questions will also help them understand that sometimes doing nothing is the best approach. Questions such as: do I really need this test or procedure? What are the risks? Are there simpler safer options? What happens if I do nothing? And even how much does it cost? The Academy Of Medical Royal Colleges – led by Professor Terence Stephenson – will report by the end of the year, its recommendations building on this theme. We may discover billions of NHS money that does not add value to patient care.

Reflecting on my mum’s care and how she should have been treated from the moment she entered hospital, I’m reminded of the words from the visionary American physician and social activist Hunter Adams: “When you treat a disease, sometimes you win and sometimes you lose. But I guarantee you, when you treat a person, whatever the outcome, you always win.” It’s time for real “whole person” care.

 

Aseem Malhotra is a cardiologist and consultant clinical associate to the Academy of Royal Medical Colleges

UK privatising public health messaging – what could possibly go wrong?

 

 

http://www.londonlovesbusiness.com/8431.article?mobilesite=enabled

Source PDF: PHE-StrategyDoc-2014-10

Sophie Hobson: All public health messaging is now officially up for sale. Yes, you should be worried

Skull and cross-bones

The government has quietly announced a major change – but you need to know about it

Sophie Hobson is the editor of LondonlovesBusiness.com. Tweet her@sophiehobson

The government is making a radical change to the way it delivers public health campaigns.

It is a shift in the modus operandi that has been creeping in over the last couple of years, and has now been made universal in a new publication on Public Health England’s Marketing Strategy for 2014-17.

All government public health campaigns will now be launched in partnership with another organisation – as cheerily announced in a section titled “We will only ever work in partnership”.

Some of these organisations will be NGOs. (The government has worked in partnership with NGOs since 2002.)

But many will be corporations, paying for their involvement in public health messaging.

To give you an idea of the pace of the shift towards corporate-funded public health messaging, the report states that five years ago, the Change4Life campaign had only 10 commercial sector partners.

Today, it has more than 200 (including PepsiCo, hardly known for its healthy image).

The story has been uncovered by Russell Parsons at Marketing Week, and full credit to him, because Public Health England (PHE) is yet to release its forthcoming marketing strategy online at time of writing – though it has sent us a copy, which you can view by clicking on the ‘related files’ on the right (see pg. 22).

Why does this change matter so much?

Take a look at this chart from the report, which shows how financial/in-kind contribution from partners to the Change4Life campaign has now actually surpassed the amount of money the government is putting in:

PHE report - chart

If commercial partners are fronting up more cash for certain campaigns than the government itself, it’s not unreasonable to deduce that they will have as much – if not more – influence over the messaging of campaigns.

Who do you think is going to be most likely to put up the resources and cash for these public health campaigns?

I don’t think it’s far-fetched to suggest it might be those companies that need to clean up their reputation when it comes to health.

After all, Coca-Cola and McDonald’s didn’t pay mega-millions for worldwide sponsorship rights for the London 2012 Olympics out of the goodness of their corporate hearts.

This up-shift in government strategy opens the door to possibilities riddled with conflicts of interest: healthy eating campaigns brought to us in partnership with PepsiCo (see example above), obesity adverts supported by junk food multinationals…

So why is the government doing this?

In short, PHE needs the money.

PHE will invest £53m in the year to March 2015 into public health marketing campaigns.

In the year ahead, it aims to raise £25m of in-kind support from partners. This gives you an idea of how significant that external funding is.

As it happens, PHE has the largest partnerships team in government and works with 214 key national and 70,000 local partners.

And while the report claims that external partners are “interested in, and stand to benefit from, a healthier England”, I believe this new strategy puts the nation’s health at serious risk from influences that don’t necessarily have our best interests at heart.

Public health messaging should be in the interest of citizens, not corporates. It should not be up for sale.

If you agree, tweet me @sophiehobson or let me know in comments below.

READERS’ COMMENTS (1)

  • Rebecca Hobson

    Great, thought provoking piece – but I’m not sure I agree. I imagine there’ll be stringent measures in place around any corporate sponsorship of public health messaging, and effectively, these brands will end up subsiding PHE – which it badly needs? Also, if PHE puts out a message saying ‘drink only one can of pop a day’, say, won’t it be more powerful if it’s sponsored by the pop brand itself? Ppl are far more likely to listen to Pepsi than the government.

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Helsinki making car ownership pointless in 10 years

An interesting, challenging idea… why not!

http://www.theguardian.com/cities/2014/jul/10/helsinki-shared-public-transport-plan-car-ownership-pointless?CMP=twt_gu

Helsinki’s ambitious plan to make car ownership pointless in 10 years

Finland’s capital hopes a ‘mobility on demand’ system that integrates all forms of shared and public transport in a single payment network could essentially render private cars obsolete

Helsinki, Finland.
Urban mobility, rethought … Helsinki, Finland. Photograph: Hemis/Alamy

The Finnish capital has announced plans to transform its existing public transport network into a comprehensive, point-to-point “mobility on demand” system by 2025 – one that, in theory, would be so good nobody would have any reason to own a car.

Helsinki aims to transcend conventional public transport by allowing people to purchase mobility in real time, straight from their smartphones. The hope is to furnish riders with an array of options so cheap, flexible and well-coordinated that it becomes competitive with private car ownership not merely on cost, but on convenience and ease of use.

Subscribers would specify an origin and a destination, and perhaps a few preferences. The app would then function as both journey planner and universal payment platform, knitting everything from driverless cars and nimble little buses to shared bikes and ferries into a single, supple mesh of mobility. Imagine the popular transit planner Citymapper fused to a cycle hire service and a taxi app such as Hailo or Uber, with only one payment required, and the whole thing run as a public utility, and you begin to understand the scale of ambition here.

That the city is serious about making good on these intentions is bolstered by the Helsinki Regional Transport Authority’s rollout last year of a strikingly innovative minibus service called Kutsuplus. Kutsuplus lets riders specify their own desired pick-up points and destinations via smartphone; these requests are aggregated, and the app calculates an optimal route that most closely satisfies all of them.

All of this seems cannily calculated to serve the mobility needs of a generation that is comprehensively networked, acutely aware of motoring’s ecological footprint, and – if opinion surveys are to be trusted – not particularly interested in the joys of private car ownership to begin with. Kutsuplus comes very close to delivering the best of both worlds: the convenient point-to-point freedom that a car affords, yet without the onerous environmental and financial costs of ownership (or even a Zipcar membership).

But the fine details of service design for such schemes as Helsinki is proposing matter disproportionately, particularly regarding price. As things stand, Kutsuplus costs more than a conventional journey by bus, but less than a taxi fare over the same distance – and Goldilocks-style, that feels just about right. Providers of public transit, though, have an inherent obligation to serve the entire citizenry, not merely the segment who can afford a smartphone and are comfortable with its use. (In fairness, in Finland this really does mean just about everyone, but the point stands.) It matters, then, whether Helsinki – and the graduate engineering student the municipality has apparently commissioned to help it design its platform – is proposing a truly collective next-generation transit system for the entire public, or just a high-spec service for the highest-margin customers.

It remains to be seen, too, whether the scheme can work effectively not merely for relatively compact central Helsinki, but in the lower-density municipalities of Espoo and Vantaa as well. Nevertheless, with the capital region’s arterials and ring roads as choked as they are, it feels imperative to explore anything that has a realistic prospect of reducing the number of cars, while providing something like the same level of service.

To be sure, Helsinki is not proposing to go entirely car-free. (Many people in Finland have a summer cottage in the countryside, and rely on a car to get to it.) But it’s clear that urban mobility badly needs to be rethought for an age of commuters every bit as networked as the vehicles and infrastructures on which they rely, but who retain expectations of personal mobility entrained by a century of private car ownership. Helsinki’s initiative suggests that at least one city understands how it might do so.