OK, so here’s the idea:

Our physical environment is loaded with cues capable of triggering healthy and unhealthy behaviours…

• walk past any take-away, and you might succumb to the call of a chicko-roll (or bottle of water)
• approach the supermarket, and you might feel the urge to purchase a tub of ice cream (or bag of oranges)
• do you take the escalator (or the stairs)

Rather than leaving it to fate, why not use a location-triggered message to steer away from temptation, and towards a healthy future.

The danger areas can be configured individually, crowd-sourced or pre-loaded, as can the messages.