Who would have thought that the most esteemed form of scientific research methodology could be so boldly dubious. This is a classic Lehrer New Yorker article, prior to his spectacular fall from grace… such a pity!

Source: http://www.newyorker.com/reporting/2010/12/13/101213fa_fact_lehrer (Local PDF)

Source: http://www.newyorker.com/online/blogs/newsdesk/2011/01/jonah-lehrer-more-thoughts-on-the-decline-effect.html (Local PDF)