Interesting to see Vitality land in Australia as a life insurance product. Interesting model, perhaps looking to cancel out the moral hazard of life insurance?
Interview with Fran Kelly:
Health expert Dr. Kevin Volpp joins RN Breakfast to discuss how incentives can encourage healthier behaviours and combat Australia’s rising obesity rates.
Program page:
http://www.abc.net.au/radionational/programs/breakfast/how-incentives-can-change-unhealthy-behaviour/5301962
The Conversation:
http://theconversation.com/should-we-pay-people-to-look-after-their-health-24012
https://www.aiavitality.com.au/vmp-au/
As the real life company, AIA Australia introduces AIA Vitality, the science-backed wellness program that works with you to make real change to your health. We keep you motivated by adding up the benefits of every healthy choice you make, however small. So, you can live a healthy life that’s rewarding in every way.
All you have to do is know more about your health, work towards improving it and get rewarded along the way.