From the video:
- don’t set up to fail: start with well motivated and capable people
- the only way to effect long lasting change is either via baby steps or change in the environment
- agile fast fail / rapid iteration R&D methodology (common in silicon valley) is something health doesn’t do, but should
How Behavior Change Really Happens
BJ Fogg, director of the Stanford Persuasive Technology Lab, is a social scientist, innovator, and teacher who creates systems to change behavior. “If we can help people understand how behavior change really happens in the long-term, then I believe people can design some of their own solutions to have healthier behaviors.” —BJ Fogg
If we want people to have healthy habits, we need to understand where these habits come from. BJ Fogg’s behavior model gives us a compelling understanding for how behavior change happens, and allows us to better see how our work could inspire these changes.”
