From: Aim higher than president

Movement entrepreneurs are digitally savvy outsiders who create new sources of power by aggregating and mobilizing the voices of many.

Tips:

• Use institutional power but don’t become institutionalised – small groups of passionate people are lean and nimble and have autonomy are more powerful than those in power.
• Build a movement, not a cult of personality – less susceptible to cock ups.
• A movement is not an internet meme – build for the long term.